A regular overview of the IAP market with expert insights. Increase your app revenue by learning the latest benchmarks on subscription LTV, retention, renewals, refund rates, price changes, and the best-performing paywalls.
An in-depth report on the mobile subscription market
A regular overview of the IAP market with expert insights. Increase your app revenue by learning the latest benchmarks on subscription LTV, retention, renewals, refund rates, price changes, and the best-performing paywalls.
Hey Product Hunters, We're glad to introduce the State of In-App Subscriptions report for 2023. This is a comprehensive report for app developers and publishers who want to learn the latest subscription benchmarks and stay informed of the important aspects of the ever-changing mobile app market. What's inside: - 25 unique charts covering price and product segmentations, retention, renewals, LTV, and more. - Insights on 2023 data trends, highlighted and presented in a convenient format. - Benchma
🎉 Big congrats on unveiling your latest creation, the IAP Market Overview with expert insights! 🚀 Your product's promise to increase app revenue through data-driven insights is intriguing. I'm eager to know: what pivotal moment or realization led you to craft a tool specifically focused on subscription benchmarks and paywall performance? Wishing you boundless success on this data-powered journey! 🌟 #AppSuccessInsights
I love what you do. I use this report daily, for real. In presentations, in work, everywhere. Thank you for your work
Thank you for this incredible report :) Really useful and insightful for all marketers and product owners.
Amazing data for mobile makers! Huge thanks!
A measure of community engagement at launch. Higher means more people noticed and interacted with the product. It's a traction signal, not a quality rating.
Discussion threads divided by interest score. Above 0.30 is strong. Below 0.15 suggests the product got clicks but not conversation.
Categories come from the product's launch tags. Most products appear in 2-3 categories. The primary category is listed first.
The scores reflect launch-period engagement. Historical data is preserved and doesn't change retroactively. The build date at the bottom shows when the index was last refreshed.