Five years of product launch data tells you which categories are growing, which are cooling, and where the market gaps are forming. Each trend page covers launch volume, engagement patterns, and the products that defined each era.
Year-over-year launch data, engagement shifts, and market gap signals.
Five years of product launch data tells you which categories are growing, which are cooling, and where the market gaps are forming. Each trend page covers launch volume, engagement patterns, and the products that defined each era.
Current year launches compared to the same period last year. Positive means more products launching. Negative means the category cooled. Neither is inherently good or bad. A mature category with fewer but better launches is often healthier than one flooding the market with clones.
Launch volume drops but engagement per product rises. Fewer builders entering, but the ones that do find a more receptive audience. That's an opportunity signal. We flag it when we see it.
We report what happened. We don't predict. Five years of data shows patterns, but markets surprise people for a living.