Content Harmony’s mission is to help content marketers do their job better. With that goal in mind, we’re releasing our internal brand guidelines as a Creative Commons resource. It includes our voice & tone, editorial guidelines, style guide, and more.
Hi everyone, I'm Kane, the Founder of Content Harmony. Years before we started building content marketing software, we were a marketing agency, and we struggled at every client kickoff to nail down things like client voice & tone, and setting editorial expectations with freelance writers, client internal teams, and our own staff. One of the hardest parts of building great tone & voice and editorial guidelines is that not many examples are public, with the notable exception of Mailchimp's tone &