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Making learning addictive is only half the job Almost a decade ago, I gave a TED Talk where I argued that we could make learning as addictive as a video game. I was fascinated by the idea of dopamine loops—the cycle of challenge, achievement, and reward that keeps us hooked. I believed that if we could just bottle that magic and apply it to education, we could unlock human potential on a massive scale. A few years later, I rewatched that talk, and while the core idea still excites me, I came to