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I see the comments from others about the concept being potentially copied. I see no issue with competition, even when the creativity of the approach originates with someone else. In the spirit of competition, however, I think that's best done when the founders believe that they have a key way to differentiate that does it better for some customer segment. That's why patents, trade secrets, intellectual property, first movers advantage, and better execution/marketing yadda yadda are all important