The easy button for conscious shopping!
goodbuy is a browser extension that makes it ridiculously simple to shop what you want and support who you want. It automatically intercepts all of your online shopping searches and diverts you to the same products from over 183,000 small businesses!
(it me! Cara, Co-founder!) I've been the daughter of small business owners my entire life. I've watched the ups and downs first hand. Seen the weight of mega e-commerce retailers crush small businesses (especially throughout this pandemic). The absolute impossible task they have of trying to compete with the SEO and marketing budgets of big box stores. The truth is: there are thousands of small values-aligned businesses out there, that carry the EXACT product you want - YOU JUST CAN'T SEE THEM.
This tool changes how I shop, without me having to make any extra effort. Like yesterday, I was going to buy holiday ornaments at Target and West Elm, and instead I ended up at this incredible family-owned, handmade ornament store. And now every year when I hang it on my tree, I'll think of the real humans who made it and who I supported with my business. That's just one of 9 purchases I've made so far on goodbuy, from gifts (winter boots for my daughter, AAPI-owned, American made) to everyday i
SO excited that goodbuy is officially out in the world. Some incredible work went into creating it and I can't wait to see the incredible impact it will have. I just found my new favorite Black-owned, women-owned book shop through the tool, and am excited to see what other hundreds of small businesses have been hiding from me on page 12 of the normal retail websites. It's truly the browser extension I never knew I needed, and I hope everyone else feels the same!
After ditching that one mega-retailer (you know the one), a little over two years ago now, I've since made shopping intentionally, (and consuming consciously) a top priority whenever I'm looking for that "special something" for myself or the humans I care about. BEFORE goodbuy, that often meant needing to plan weeks+ in an advance to make sure I had adequate time to: research, sleuth influencer reviews, build in buffer time for shipping, and of course- to double check that I was supporting a sma
In a world where shopping big box stores is easy, fast, and cheap, it's typical to forget about the ramifications of supporting these huge conglomerates. When I am spending my earnings, I want to support businesses that are intentional about their impact on the planet and the humans behind the scenes. Yes, installing goodbuy takes a few minutes but it will forever change the course of my choices. Value-aligned results pop up in seconds (ex: women-owned, American-made, vegan, LGBTQIA+ owned, Blac
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The scores reflect launch-period engagement. Historical data is preserved and doesn't change retroactively. The build date at the bottom shows when the index was last refreshed.
Check the similar products section on this page, or browse the category pages linked in the tags above. Each category page shows all products for a given year, sorted by engagement.
A measure of community engagement at launch. Higher means more people noticed and interacted with the product. It's a traction signal, not a quality rating.