Data & insights collected from 100M+ Instagram posts
We analyzed over 100 million Instagram posts shared across 1 million users to give you the most complete, up-to-date resource on Instagram marketing - for free. Instead of guessing what works, rely on our data and expertise to make sure your Instagram strategy is fully optimized and up-to-date.
We're back and bigger than ever! 🚀 We designed the Instagram Engagement Report to be a free resource that is accessible for businesses of all sizes to improve their Instagram marketing activity. We are in a unique position to be able to pull in millions of data points to ensure that we can offer the most complete, up-to-date report available in 2021. Thank you to the team at Hubspot for your expertise! For our multilingual friends, we also have the reports available in French + Spanish with extr
I look forward to this report every year! As always great insights for marketers and businesses alike. I especially appreciate that this year there are more local insights for different countries and cities.
Some of the Figures were absurdly wrong! Some of the information was profoundly useful. Overall it was quite a moderate experience reading this Report
Great report! A lot to take from, thanks for making it available in other languages too
Really interesting report! 👏🏻 Loved reading it! 👌🏻
The scores reflect launch-period engagement. Historical data is preserved and doesn't change retroactively. The build date at the bottom shows when the index was last refreshed.
Check the similar products section on this page, or browse the category pages linked in the tags above. Each category page shows all products for a given year, sorted by engagement.
A measure of community engagement at launch. Higher means more people noticed and interacted with the product. It's a traction signal, not a quality rating.
Discussion threads divided by interest score. Above 0.30 is strong. Below 0.15 suggests the product got clicks but not conversation.