28,517 B2B launches (77%) vs 8,502 B2C (23%) across the full index.
The index skews B2B. 77% of all tracked launches target business buyers. That's partly a sampling bias (launch platforms attract builder audiences) and partly a real market signal (B2B SaaS is where the venture capital flows).
The year-by-year breakdown below shows how the ratio has shifted. Category-level data reveals which spaces are B2B-dominated and which attract more consumer products.
Two reasons. The launch platforms we track attract builder and tech audiences, who ship B2B products. And B2B SaaS has been the dominant startup model for the past five years. The ratio reflects both sampling and reality.
Not at all. B2C products that make the index often have higher interest scores because they appeal to broader audiences. But there are fewer of them in our dataset.
We classify based on the primary target audience at launch. A product positioned for teams and businesses is B2B. One positioned for individual consumers is B2C. Some products straddle both, and we classify based on the primary positioning.