Twenty

The #1 open-source CRM

INTEREST SCORE 1,018
DISCUSSIONS 133
ENGAGEMENT 0.13
LAUNCHED Jun 2025
TYPE B2B
Open Source Software Engineering GitHub CRM

Lancepilot

Run WhatsApp marketing campaign, tracking, scheduling & CRM

INTEREST SCORE 974
DISCUSSIONS 374
ENGAGEMENT 0.38
LAUNCHED Apr 2024
TYPE B2B
Messaging Marketing CRM

The Twenty vs Lancepilot question comes up often in CRM circles. Here's what the launch data says. No opinions from us, just metrics and category overlap.

Category Overlap

CategoryTwentyLancepilot
CRM Yes Yes
GitHub Yes -
Marketing - Yes
Messaging - Yes
Open Source Yes -
Software Engineering Yes -

What the Community Said

On Twenty

Hey everyone 👋 Thomas here, co-founder of Twenty. At our previous startups, Felix, Charles, and I each had to build our own in-house CRM from scratch—because nothing out there was customizable enough for our needs. The only real alternative was Salesforce which came with huge prices, vendor lock-in ...

— [REDACTED]

Twenty is the easiest and most user-friendly CRM I've used, and its customization is very strong. I'm really looking forward to adding dashboard feature

— [REDACTED]

I have personally worked on Salesforce ecosystem and I can tell you how frustrating it is for Client to be choosing a product with such a high price but with so many limitations ( I am talking Governor Limits, Language Limits,etc). I can't tell you how many times I have said " This is Out of the Box...

— [REDACTED]

On Lancepilot

Hey everyone! 👋 😎At Lancepilot, we're on a mission to revolutionize marketing by making it easy, effective, and scalable for businesses of all sizes. 🤔Marketing is crucial for any business, but it's also complex. Traditional methods like ads or cold emailing require technical expertise and can be co...

— [REDACTED]

This looks fantastic - bookmarked!

— [REDACTED]

Hi there, I've been using tools like this and WhatsApp has blocked my customer service number, what is the difference between your platform and others that already exist on the market?

— [REDACTED]

The Numbers

Twenty leads on raw interest score. Lancepilot leads on engagement ratio. That split is worth paying attention to. Twenty attracted more initial eyeballs, but Lancepilot's audience engaged deeper. For most buyers, engagement ratio is the better signal.

These products share 1 categories: CRM. Moderate overlap suggests they target related but distinct use cases.

Twenty is also tagged in GitHub, Open Source, Software Engineering, which Lancepilot isn't. That suggests Twenty positions itself more broadly or targets an adjacent audience.

Lancepilot has unique category tags in Marketing, Messaging. Different positioning can mean a different buyer profile, even within the same space.

Launch Context

Twenty launched Jun 2025. Lancepilot launched Apr 2024. Lancepilot is the veteran here. Twenty entered later, with the benefit of watching what worked and what didn't in the category.

Which One Fits You

Pick Twenty if you want the product with the larger community behind it; you prefer newer tools with fresher tech; you need something that also covers Software Engineering.

Pick Lancepilot if community size matters less to you than engagement depth; sustained discussion and active users are your priority; you value stability and a longer track record; you need something that also covers Marketing.

What Each Product Does

Twenty: Twenty is a modern, open-source CRM alternative to Salesforce—fully customizable, affordable, and powered by the community.

Lancepilot: Lancepilot is a Meta Compliant WhatsApp Cold Outreaching Tool, equipped with unique features. It lets youu run single and sequence campaigns to your targeted prospects. It also comes with loaded inbox, workspaces, CRM and analytics to scale your marketing.

Other Products in This Space

These products also compete in the CRM category:

Origami.chat — Find your perfect leads with one prompt (Interest: 503, Engagement: 0.13)

Assembly — Branded customer portals & AI-powered CRM (Interest: 426, Engagement: 0.18)

ChartMogul CRM — The first CRM tailor-made for B2B SaaS companies (Interest: 380, Engagement: 0.31)

Clientjoy 2.0 — A CRM that is better than Excel, simpler than Hubspot (Interest: 378, Engagement: 0.56)

Flowlu 2.0 — The future of business is all-in-one (Interest: 360, Engagement: 0.27)

Dapple — A smart platform to manage awards, contests and applications (Interest: 352, Engagement: 0.10)

Frequently Asked Questions

No. Interest is launch-day attention. Engagement ratio is a better quality signal. The product with more discussions per interest point usually has stronger product-market fit.

How directly these products compete. Three or more shared categories means they're going after the same user. One shared category means they approach the space from different angles. Zero overlap and they probably shouldn't be compared.

Comparisons are generated automatically when two products have enough data overlap. If the pair you want isn't here, the products might be in different categories or too far apart in engagement.

Either the product didn't meet our engagement threshold, or it doesn't share enough category tags with the other product to generate a meaningful comparison. We'd rather show no comparison than a misleading one.

Each product's data reflects its launch period. The comparison shows both products' engagement metrics from when they launched. The build date at the bottom of the page shows when the index was last refreshed.

Not yet. Current comparisons use launch-period data only. Post-launch tracking is on our roadmap.

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