Most founders launch once. Aaron Cohn has launched 4 times. The consistency of their engagement ratio (0.14 average) across those launches is the metric worth watching.
4 product launches tracked since 2022
Most founders launch once. Aaron Cohn has launched 4 times. The consistency of their engagement ratio (0.14 average) across those launches is the metric worth watching.
All 4 products, sorted by community engagement.
| Year | Products | Avg Interest | Top Launch |
|---|---|---|---|
| 2022 | 2 | 99 | Postcard |
| 2023 | 1 | 136 | Booklet |
| 2024 | 1 | 808 | Index Rusher |
Since 2022, Aaron Cohn has shipped 4 products. Index Rusher was their biggest launch at 808 interest. Their most recent launch pulled 808. Momentum is building.
Founder pages are rebuilt with every index update. A founder's stats change when we add new products to the index.
Yes. If the same person is listed as a maker on products from different companies, all of those products appear on their founder page. That's one of the advantages of tracking by person rather than by company.
We track the makers listed on each product's launch page. A founder appears here if they're credited on 3 or more products in our index.
Serial builders. Some founders launch multiple products across different categories. Others iterate publicly, launching new versions or pivots as separate products. Both patterns show up in the data.
It means the community paid attention. High total interest across many launches signals consistent relevance. But a founder with 3 launches averaging 0.40 engagement may have built better products than one with 20 launches averaging 0.08.