I track founders who ship repeatedly because their engagement patterns reveal what the market rewards. Bruce Mclachlan has 4 products in the index. Here's how each performed.
4 product launches tracked since 2021
I track founders who ship repeatedly because their engagement patterns reveal what the market rewards. Bruce Mclachlan has 4 products in the index. Here's how each performed.
All 4 products, sorted by community engagement.
| Year | Products | Avg Interest | Top Launch |
|---|---|---|---|
| 2021 | 3 | 65 | HIGHSCORE.domains |
| 2025 | 1 | 22 | Linktree Custom Domains by Cloakist |
4 products over 5 years works out to roughly 0.8 launches per year. Measured approach.
Sum of each product's engagement ratio divided by number of products. It weights every launch equally regardless of interest score. A founder with consistently high engagement across small launches will rank higher than one with one viral hit and many duds.
Yes. The maker list includes anyone credited on the launch page. Team members, co-founders, and contributors all appear. We don't distinguish between roles.
They either have fewer than 3 tracked products, or their products launched below our engagement threshold. We set the bar at 3 products to ensure founder pages have enough data to be useful.
Founder pages are rebuilt with every index update. A founder's stats change when we add new products to the index.
Yes. If the same person is listed as a maker on products from different companies, all of those products appear on their founder page. That's one of the advantages of tracking by person rather than by company.