We index founders by what they ship, not what they say. Matt has shipped 21 products with 635 total interest points since 2023.
21 product launches tracked since 2023
We index founders by what they ship, not what they say. Matt has shipped 21 products with 635 total interest points since 2023.
All 21 products, sorted by community engagement.
| Year | Products | Avg Interest | Top Launch |
|---|---|---|---|
| 2023 | 7 | 25 | My Side Hustle: eBook |
| 2024 | 10 | 29 | Ultimate Life Planner |
| 2025 | 4 | 40 | Synapt |
Matt has launched in 27 categories. Notion accounts for 61% of their launches. Highly focused builder.
It means the community paid attention. High total interest across many launches signals consistent relevance. But a founder with 3 launches averaging 0.40 engagement may have built better products than one with 20 launches averaging 0.08.
Sum of each product's engagement ratio divided by number of products. It weights every launch equally regardless of interest score. A founder with consistently high engagement across small launches will rank higher than one with one viral hit and many duds.
Yes. The maker list includes anyone credited on the launch page. Team members, co-founders, and contributors all appear. We don't distinguish between roles.
They either have fewer than 3 tracked products, or their products launched below our engagement threshold. We set the bar at 3 products to ensure founder pages have enough data to be useful.
Founder pages are rebuilt with every index update. A founder's stats change when we add new products to the index.