Most founders launch once. Nandu Ashok has launched 11 times. The consistency of their engagement ratio (0.53 average) across those launches is the metric worth watching.
11 product launches tracked since 2022
Most founders launch once. Nandu Ashok has launched 11 times. The consistency of their engagement ratio (0.53 average) across those launches is the metric worth watching.
All 11 products, sorted by community engagement.
| Year | Products | Avg Interest | Top Launch |
|---|---|---|---|
| 2022 | 3 | 121 | IKIGAI Finder |
| 2023 | 5 | 69 | The Digital Products Visuals Suite |
| 2024 | 3 | 22 | Addiction Crusher RPG |
Since 2022, Nandu Ashok has shipped 11 products. IKIGAI Finder was their biggest launch at 243 interest. Their most recent launch pulled 41. Earlier launches generated stronger community response.
Founder pages are rebuilt with every index update. A founder's stats change when we add new products to the index.
Yes. If the same person is listed as a maker on products from different companies, all of those products appear on their founder page. That's one of the advantages of tracking by person rather than by company.
We track the makers listed on each product's launch page. A founder appears here if they're credited on 3 or more products in our index.
Serial builders. Some founders launch multiple products across different categories. Others iterate publicly, launching new versions or pivots as separate products. Both patterns show up in the data.
It means the community paid attention. High total interest across many launches signals consistent relevance. But a founder with 3 launches averaging 0.40 engagement may have built better products than one with 20 launches averaging 0.08.