I track founders who ship repeatedly because their engagement patterns reveal what the market rewards. Isti has 4 products in the index. Here's how each performed.
4 product launches tracked since 2023
I track founders who ship repeatedly because their engagement patterns reveal what the market rewards. Isti has 4 products in the index. Here's how each performed.
All 4 products, sorted by community engagement.
| Year | Products | Avg Interest | Top Launch |
|---|---|---|---|
| 2023 | 2 | 23 | My Side Hustle: eBook |
| 2024 | 2 | 38 | Year Planner |
Total launches: 4. Total interest: 122. Best single launch: 54. Average engagement: 0.73. Active categories: 7. First tracked launch: 2023.
Yes. If the same person is listed as a maker on products from different companies, all of those products appear on their founder page. That's one of the advantages of tracking by person rather than by company.
We track the makers listed on each product's launch page. A founder appears here if they're credited on 3 or more products in our index.
Serial builders. Some founders launch multiple products across different categories. Others iterate publicly, launching new versions or pivots as separate products. Both patterns show up in the data.
It means the community paid attention. High total interest across many launches signals consistent relevance. But a founder with 3 launches averaging 0.40 engagement may have built better products than one with 20 launches averaging 0.08.
Sum of each product's engagement ratio divided by number of products. It weights every launch equally regardless of interest score. A founder with consistently high engagement across small launches will rank higher than one with one viral hit and many duds.