I've tracked 1913 Android launches since 2021. Volume alone is misleading. A category can have fewer launches but higher engagement per product (maturation) or exploding volume with declining quality (saturation). You need both numbers.
Five years of Android launch data. Volume, engagement, and the products that stood out.
I've tracked 1913 Android launches since 2021. Volume alone is misleading. A category can have fewer launches but higher engagement per product (maturation) or exploding volume with declining quality (saturation). You need both numbers.
| Quarter | Launches | Avg Interest Score | Top Product |
|---|---|---|---|
| Q1 2026 | 41 | 146 | Claude Code Remote Control |
| Q2 2026 | 2 | 56 | The New White House App |
| Q1 2025 | 59 | 136 | TalkMe |
| Q2 2025 | 121 | 82 | Bubble for native mobile apps (beta) |
| Q3 2025 | 75 | 67 | Manna 2.0 |
| Q4 2025 | 57 | 107 | ConnectMachine |
| Q1 2024 | 135 | 148 | Presence |
| Q2 2024 | 75 | 177 | Airchat |
| Q3 2024 | 92 | 123 | Earth.fm App |
| Q4 2024 | 43 | 150 | Oopsie |
| Q1 2023 | 116 | 98 | aasaan |
| Q2 2023 | 96 | 99 | Oscar personal bedtime stories |
| Q3 2023 | 136 | 133 | Deepen |
| Q4 2023 | 149 | 125 | Socyal |
| Q1 2022 | 77 | 110 | Summari |
| Q2 2022 | 55 | 107 | Nook Calendar |
The Android category has been cooling over the past 6 years of tracked data. Total launches went from 372 in 2021 to 43 in 2026.
Average engagement ratio across all Android launches: 0.27. Products above that line tend to solve a specific, painful problem. Products below it often entered a crowded space without clear differentiation.
Android peaked in 2023 with 497 launches. That was 3 years ago. The decline since then could signal market consolidation, saturation, or attention shifting to adjacent categories.
Average engagement per product dropped from 0.22 in 2021 to 0.17 in 2026. More products competing for the same attention pool. The community is spread thinner, which makes high-engagement launches more impressive.
The highest-performing quarter was Q2 2024, with an average interest score of 177 across 75 launches. Airchat led that quarter.
1005 B2B launches (52%) vs 908 B2C (48%) across the full Android dataset. The split is close to even. Android serves both business buyers and individual users.
2021: 372 launches. Average interest: 102. Average engagement: 0.22. Top launch: Omnicourse (484 interest).
2022: 344 launches (-8% vs 2021). Average interest: 107. Average engagement: 0.28. Top launch: Summari (624 interest).
2023: 497 launches (+44% vs 2022). Average interest: 116. Average engagement: 0.21. Top launch: Deepen (839 interest).
2024: 345 launches (-31% vs 2023). Average interest: 148. Average engagement: 0.27. Top launch: Presence (864 interest).
2025: 312 launches (-10% vs 2024). Average interest: 93. Average engagement: 0.40. Top launch: Bubble for native mobile apps (beta) (1,028 interest).
2026: 43 launches (-86% vs 2025). Average interest: 142. Average engagement: 0.17. Top launch: Claude Code Remote Control (511 interest).
Launch volume drops but engagement per product rises. Fewer builders entering, but the ones that do find a more receptive audience. That's an opportunity signal. We flag it when we see it.
We report what happened. We don't predict. Five years of data shows patterns, but markets surprise people for a living.
Three common reasons. The market consolidated around winners. The technology matured and stopped generating new startups. Or builder attention shifted to adjacent categories. Usually it's a combination.
Volume without engagement is saturation. Engagement without volume is opportunity. Check which one you're looking at.
Sum of all interest scores in the quarter divided by number of products. Simple average. We don't weight by category or product age.
Depends on what's declining. If volume drops but engagement rises, the market is maturing. That's often good for existing players. If both drop, the category may be dying. The quarterly breakdown on each page tells you which pattern you're seeing.
At least three. Two data points is a line, not a trend. We have five years of data for most categories, which is enough to distinguish real shifts from noise.