I've tracked 1913 Android launches since 2021. Volume alone is misleading. A category can have fewer launches but higher engagement per product (maturation) or exploding volume with declining quality (saturation). You need both numbers.
Five years of Android launch data. Volume, engagement, and the products that stood out.
I've tracked 1913 Android launches since 2021. Volume alone is misleading. A category can have fewer launches but higher engagement per product (maturation) or exploding volume with declining quality (saturation). You need both numbers.
| Quarter | Launches | Avg Interest Score | Top Product |
|---|---|---|---|
| Q1 2026 | 41 | 146 | Claude Code Remote Control |
| Q2 2026 | 2 | 56 | The New White House App |
| Q1 2025 | 59 | 136 | TalkMe |
| Q2 2025 | 121 | 82 | Bubble for native mobile apps (beta) |
| Q3 2025 | 75 | 67 | Manna 2.0 |
| Q4 2025 | 57 | 107 | ConnectMachine |
| Q1 2024 | 135 | 148 | Presence |
| Q2 2024 | 75 | 177 | Airchat |
| Q3 2024 | 92 | 123 | Earth.fm App |
| Q4 2024 | 43 | 150 | Oopsie |
| Q1 2023 | 116 | 98 | aasaan |
| Q2 2023 | 96 | 99 | Oscar personal bedtime stories |
| Q3 2023 | 136 | 133 | Deepen |
| Q4 2023 | 149 | 125 | Socyal |
| Q1 2022 | 77 | 110 | Summari |
| Q2 2022 | 55 | 107 | Nook Calendar |
The Android category has been cooling over the past 6 years of tracked data. Total launches went from 372 in 2021 to 43 in 2026.
Average engagement ratio across all Android launches sits at 0.27. Products above that threshold tend to serve a real, specific need. Products below it often entered a crowded market without sufficient differentiation.
Launch volume drops but engagement per product rises. Fewer builders entering, but the ones that do find a more receptive audience. That's an opportunity signal. We flag it when we see it.
We report what happened. We don't predict. Five years of data shows patterns, but markets surprise people for a living.
Three common reasons. The market consolidated around winners. The technology matured and stopped generating new startups. Or builder attention shifted to adjacent categories. Usually it's a combination.
Volume without engagement is saturation. Engagement without volume is opportunity. Check which one you're looking at.
Sum of all interest scores in the quarter divided by number of products. Simple average. We don't weight by category or product age.