Five years. 102 Augmented Reality products. Every quarter analyzed. This page tells you whether the category is worth entering, worth investing in, or worth avoiding.
Five years of Augmented Reality launch data. Volume, engagement, and the products that stood out.
Five years. 102 Augmented Reality products. Every quarter analyzed. This page tells you whether the category is worth entering, worth investing in, or worth avoiding.
| Quarter | Launches | Avg Interest Score | Top Product |
|---|---|---|---|
| Q1 2026 | 2 | 786 | Rork Max |
| Q1 2025 | 5 | 89 | Aria Gen 2 |
| Q2 2025 | 5 | 88 | Sketchar for Meta Quest |
| Q3 2025 | 4 | 38 | RealMenu.ai |
| Q4 2025 | 3 | 131 | Checkit |
| Q1 2024 | 8 | 103 | Spatial Design Library by Unproject |
| Q2 2024 | 3 | 212 | Tourly Immersive Audio Guide |
| Q3 2024 | 4 | 63 | Instore Activation |
| Q4 2024 | 2 | 179 | AI Santa Claus |
| Q1 2023 | 3 | 107 | Aryel |
| Q2 2023 | 8 | 125 | Peridot Mobile |
| Q3 2023 | 10 | 115 | Holoframe |
| Q4 2023 | 4 | 114 | Papper: Scan Handwritten Todos |
| Q1 2022 | 4 | 122 | xperi.nz |
| Q2 2022 | 4 | 56 | IRL |
| Q3 2022 | 2 | 79 | Leo AR for NFTs |
The Augmented Reality category has been cooling over the past 6 years of tracked data. Total launches went from 25 in 2021 to 2 in 2026.
Average engagement ratio across all Augmented Reality launches sits at 0.34. Products above that threshold tend to serve a real, specific need. Products below it often entered a crowded market without sufficient differentiation.
Launch volume drops but engagement per product rises. Fewer builders entering, but the ones that do find a more receptive audience. That's an opportunity signal. We flag it when we see it.
We report what happened. We don't predict. Five years of data shows patterns, but markets surprise people for a living.
Three common reasons. The market consolidated around winners. The technology matured and stopped generating new startups. Or builder attention shifted to adjacent categories. Usually it's a combination.
Volume without engagement is saturation. Engagement without volume is opportunity. Check which one you're looking at.
Sum of all interest scores in the quarter divided by number of products. Simple average. We don't weight by category or product age.