Five years. 102 Augmented Reality products. Every quarter analyzed. This page tells you whether the category is worth entering, worth investing in, or worth avoiding.
Five years of Augmented Reality launch data. Volume, engagement, and the products that stood out.
Five years. 102 Augmented Reality products. Every quarter analyzed. This page tells you whether the category is worth entering, worth investing in, or worth avoiding.
| Quarter | Launches | Avg Interest Score | Top Product |
|---|---|---|---|
| Q1 2026 | 2 | 786 | Rork Max |
| Q1 2025 | 5 | 89 | Aria Gen 2 |
| Q2 2025 | 5 | 88 | Sketchar for Meta Quest |
| Q3 2025 | 4 | 38 | RealMenu.ai |
| Q4 2025 | 3 | 131 | Checkit |
| Q1 2024 | 8 | 103 | Spatial Design Library by Unproject |
| Q2 2024 | 3 | 212 | Tourly Immersive Audio Guide |
| Q3 2024 | 4 | 63 | Instore Activation |
| Q4 2024 | 2 | 179 | AI Santa Claus |
| Q1 2023 | 3 | 107 | Aryel |
| Q2 2023 | 8 | 125 | Peridot Mobile |
| Q3 2023 | 10 | 115 | Holoframe |
| Q4 2023 | 4 | 114 | Papper: Scan Handwritten Todos |
| Q1 2022 | 4 | 122 | xperi.nz |
| Q2 2022 | 4 | 56 | IRL |
| Q3 2022 | 2 | 79 | Leo AR for NFTs |
The Augmented Reality category has been cooling over the past 6 years of tracked data. Total launches went from 25 in 2021 to 2 in 2026.
Average engagement ratio across all Augmented Reality launches: 0.34. Products above that line tend to solve a specific, painful problem. Products below it often entered a crowded space without clear differentiation.
Augmented Reality peaked in 2021 with 25 launches. That was 5 years ago. The decline since then could signal market consolidation, saturation, or attention shifting to adjacent categories.
Average engagement per product has risen from 0.19 in 2021 to 0.26 in 2026. That upward trend means the community is spending more time with each new launch. Either the products are getting better, or the audience is getting more selective. Probably both.
The highest-performing quarter was Q1 2026, with an average interest score of 786 across 2 launches. Rork Max led that quarter.
49 B2B launches (48%) vs 53 B2C (52%) across the full Augmented Reality dataset. The split is close to even. Augmented Reality serves both business buyers and individual users.
2021: 25 launches. Average interest: 113. Average engagement: 0.19. Top launch: Cibo (196 interest).
2022: 16 launches (-36% vs 2021). Average interest: 93. Average engagement: 0.92. Top launch: xperi.nz (233 interest).
2023: 25 launches (+56% vs 2022). Average interest: 117. Average engagement: 0.20. Top launch: Peridot Mobile (309 interest).
2024: 17 launches (-32% vs 2023). Average interest: 122. Average engagement: 0.20. Top launch: Tourly Immersive Audio Guide (349 interest).
2025: 17 launches (0% vs 2024). Average interest: 84. Average engagement: 0.37. Top launch: Checkit (252 interest).
2026: 2 launches (-88% vs 2025). Average interest: 786. Average engagement: 0.26. Top launch: Rork Max (1,487 interest).
Launch volume drops but engagement per product rises. Fewer builders entering, but the ones that do find a more receptive audience. That's an opportunity signal. We flag it when we see it.
We report what happened. We don't predict. Five years of data shows patterns, but markets surprise people for a living.
Three common reasons. The market consolidated around winners. The technology matured and stopped generating new startups. Or builder attention shifted to adjacent categories. Usually it's a combination.
Volume without engagement is saturation. Engagement without volume is opportunity. Check which one you're looking at.
Sum of all interest scores in the quarter divided by number of products. Simple average. We don't weight by category or product age.
Depends on what's declining. If volume drops but engagement rises, the market is maturing. That's often good for existing players. If both drop, the category may be dying. The quarterly breakdown on each page tells you which pattern you're seeing.
At least three. Two data points is a line, not a trend. We have five years of data for most categories, which is enough to distinguish real shifts from noise.