We started tracking Bots in 2021 with a handful of launches. Now there are 530 products in the index. The growth curve and engagement data are below.
Five years of Bots launch data. Volume, engagement, and the products that stood out.
We started tracking Bots in 2021 with a handful of launches. Now there are 530 products in the index. The growth curve and engagement data are below.
| Quarter | Launches | Avg Interest Score | Top Product |
|---|---|---|---|
| Q1 2026 | 8 | 100 | Clippy, but on Steroids |
| Q1 2025 | 32 | 204 | Perplexity Deep Research |
| Q2 2025 | 26 | 111 | Runbear |
| Q3 2025 | 22 | 163 | Macaron AI |
| Q4 2025 | 7 | 205 | Incredible |
| Q1 2024 | 38 | 140 | NewOaks AI |
| Q2 2024 | 35 | 170 | BoodleBox |
| Q3 2024 | 39 | 145 | Not Diamond |
| Q4 2024 | 14 | 107 | TherapyAI |
| Q1 2023 | 55 | 130 | Chatfuel AI |
| Q2 2023 | 81 | 115 | SiteGPT |
| Q3 2023 | 76 | 147 | FixMeBot |
| Q4 2023 | 62 | 166 | ShipGPT AI |
| Q1 2022 | 5 | 115 | IOU Beer Bot |
| Q2 2022 | 8 | 129 | Rootly |
| Q3 2022 | 9 | 151 | Botmother 2.0 |
The Bots category has been steady over the past 5 years of tracked data. Total launches went from 35 in 2022 to 8 in 2026.
Average engagement ratio across all Bots launches: 0.29. Products above that line tend to solve a specific, painful problem. Products below it often entered a crowded space without clear differentiation.
Bots peaked in 2023 with 274 launches. That was 3 years ago. The decline since then could signal market consolidation, saturation, or attention shifting to adjacent categories.
Average engagement per product dropped from 0.35 in 2022 to 0.20 in 2026. More products competing for the same attention pool. The community is spread thinner, which makes high-engagement launches more impressive.
The highest-performing quarter was Q4 2025, with an average interest score of 205 across 7 launches. Incredible led that quarter.
Current year launches compared to the same period last year. Positive means more products launching. Negative means the category cooled. Neither is inherently good or bad. A mature category with fewer but better launches is often healthier than one flooding the market with clones.
Launch volume drops but engagement per product rises. Fewer builders entering, but the ones that do find a more receptive audience. That's an opportunity signal. We flag it when we see it.
We report what happened. We don't predict. Five years of data shows patterns, but markets surprise people for a living.
Three common reasons. The market consolidated around winners. The technology matured and stopped generating new startups. Or builder attention shifted to adjacent categories. Usually it's a combination.
Volume without engagement is saturation. Engagement without volume is opportunity. Check which one you're looking at.
Sum of all interest scores in the quarter divided by number of products. Simple average. We don't weight by category or product age.
Depends on what's declining. If volume drops but engagement rises, the market is maturing. That's often good for existing players. If both drop, the category may be dying. The quarterly breakdown on each page tells you which pattern you're seeing.