Five years of Calendar launch data. Volume, engagement, and the products that stood out.
We've been tracking Calendar since 2021. 449 products indexed. The trajectory tells you where builders are investing and where the market sees opportunity.
Below: launch volume by year, engagement patterns by quarter, and the products that defined each period.
| Quarter | Launches | Avg Interest Score | Top Product |
|---|---|---|---|
| Q1 2026 | 23 | 118 | Meet-Ting |
| Q1 2025 | 16 | 130 | Tweek |
| Q2 2025 | 20 | 116 | Subscription Day |
| Q3 2025 | 23 | 150 | Bio Calls by Cross Paths |
| Q4 2025 | 21 | 149 | Brief My Meeting |
| Q1 2024 | 30 | 171 | TidyCal 3.0 |
| Q2 2024 | 19 | 139 | Lifestack |
| Q3 2024 | 17 | 266 | Making Today |
| Q4 2024 | 14 | 170 | Joi Planner |
| Q1 2023 | 23 | 122 | Marketing Calendar & Planner 2023 |
| Q2 2023 | 29 | 111 | Superpowered |
| Q3 2023 | 33 | 166 | lemcal |
| Q4 2023 | 44 | 141 | Cal.ai Email Assistant |
| Q1 2022 | 17 | 259 | Amie |
| Q2 2022 | 12 | 175 | Routine Calendar |
| Q3 2022 | 13 | 153 | Morgen |
The Calendar category has been cooling over the past 6 years of tracked data. Total launches went from 72 in 2021 to 23 in 2026.
Average engagement ratio across all Calendar launches: 0.27. Products above that line tend to solve a specific, painful problem. Products below it often entered a crowded space without clear differentiation.
Calendar peaked in 2023 with 129 launches. That was 3 years ago. The decline since then could signal market consolidation, saturation, or attention shifting to adjacent categories.
Average engagement per product has held steady around 0.27 across the full dataset. The audience for Calendar tools is consistent. Engagement doesn't rise or fall with volume, which suggests a stable base of interested users.
The highest-performing quarter was Q3 2024, with an average interest score of 266 across 17 launches. Making Today led that quarter.
342 B2B launches (76%) vs 107 B2C (24%) across the full Calendar dataset. Calendar leans B2B, but a meaningful share of products target individual users.
2021: 72 launches. Average interest: 167. Average engagement: 0.22. Top launch: Cron (1,174 interest).
2022: 65 launches (-10% vs 2021). Average interest: 178. Average engagement: 0.30. Top launch: Amie (1,230 interest).
2023: 129 launches (+98% vs 2022). Average interest: 137. Average engagement: 0.25. Top launch: Cal.ai Email Assistant (899 interest).
2024: 80 launches (-38% vs 2023). Average interest: 183. Average engagement: 0.27. Top launch: TidyCal 3.0 (935 interest).
2025: 80 launches (0% vs 2024). Average interest: 137. Average engagement: 0.31. Top launch: Subscription Day (742 interest).
2026: 23 launches (-71% vs 2025). Average interest: 118. Average engagement: 0.21. Top launch: Meet-Ting (292 interest).
We report what happened. We don't predict. Five years of data shows patterns, but markets surprise people for a living.
Three common reasons. The market consolidated around winners. The technology matured and stopped generating new startups. Or builder attention shifted to adjacent categories. Usually it's a combination.
Volume without engagement is saturation. Engagement without volume is opportunity. Check which one you're looking at.
Sum of all interest scores in the quarter divided by number of products. Simple average. We don't weight by category or product age.
Depends on what's declining. If volume drops but engagement rises, the market is maturing. That's often good for existing players. If both drop, the category may be dying. The quarterly breakdown on each page tells you which pattern you're seeing.
At least three. Two data points is a line, not a trend. We have five years of data for most categories, which is enough to distinguish real shifts from noise.
Current year launches compared to the same period last year. Positive means more products launching. Negative means the category cooled. Neither is inherently good or bad. A mature category with fewer but better launches is often healthier than one flooding the market with clones.