479 Crypto launches in five years. That's enough data to see real patterns. The numbers below show whether this category is growing, who's winning, and where the gaps are.
Five years of Crypto launch data. Volume, engagement, and the products that stood out.
479 Crypto launches in five years. That's enough data to see real patterns. The numbers below show whether this category is growing, who's winning, and where the gaps are.
| Quarter | Launches | Avg Interest Score | Top Product |
|---|---|---|---|
| Q1 2026 | 5 | 178 | Minara |
| Q1 2025 | 14 | 70 | World Chat |
| Q2 2025 | 9 | 70 | Karsa |
| Q3 2025 | 16 | 99 | Creem 1.0 |
| Q4 2025 | 10 | 60 | blai |
| Q1 2024 | 20 | 128 | COCA |
| Q2 2024 | 13 | 142 | Airdrop Tracker |
| Q3 2024 | 12 | 104 | Next Alpha |
| Q4 2024 | 11 | 157 | Venga App |
| Q1 2023 | 35 | 91 | Mirror |
| Q2 2023 | 28 | 104 | Tordess |
| Q3 2023 | 31 | 136 | Clustr |
| Q4 2023 | 22 | 107 | Wind |
| Q1 2022 | 64 | 144 | Value.app |
| Q2 2022 | 49 | 118 | OnJuno |
| Q3 2022 | 47 | 114 | Via Protocol |
The Crypto category has been cooling over the past 6 years of tracked data. Total launches went from 45 in 2021 to 5 in 2026.
Average engagement ratio across all Crypto launches: 0.41. Products above that line tend to solve a specific, painful problem. Products below it often entered a crowded space without clear differentiation.
Crypto peaked in 2022 with 208 launches. That was 4 years ago. The decline since then could signal market consolidation, saturation, or attention shifting to adjacent categories.
Average engagement per product has risen from 0.21 in 2021 to 0.24 in 2026. That upward trend means the community is spending more time with each new launch. Either the products are getting better, or the audience is getting more selective. Probably both.
The highest-performing quarter was Q1 2026, with an average interest score of 178 across 5 launches. Minara led that quarter.
203 B2B launches (42%) vs 276 B2C (58%) across the full Crypto dataset. The split is close to even. Crypto serves both business buyers and individual users.
2021: 45 launches. Average interest: 181. Average engagement: 0.21. Top launch: thirdweb (892 interest).
2022: 208 launches (+362% vs 2021). Average interest: 125. Average engagement: 0.38. Top launch: Brew Money (644 interest).
2023: 116 launches (-44% vs 2022). Average interest: 109. Average engagement: 0.42. Top launch: Clustr (1,514 interest).
2024: 56 launches (-52% vs 2023). Average interest: 132. Average engagement: 0.58. Top launch: Venga App (545 interest).
2025: 49 launches (-12% vs 2024). Average interest: 78. Average engagement: 0.52. Top launch: Creem 1.0 (706 interest).
2026: 5 launches (-90% vs 2025). Average interest: 178. Average engagement: 0.24. Top launch: Minara (481 interest).
Sum of all interest scores in the quarter divided by number of products. Simple average. We don't weight by category or product age.
Depends on what's declining. If volume drops but engagement rises, the market is maturing. That's often good for existing players. If both drop, the category may be dying. The quarterly breakdown on each page tells you which pattern you're seeing.
At least three. Two data points is a line, not a trend. We have five years of data for most categories, which is enough to distinguish real shifts from noise.
Current year launches compared to the same period last year. Positive means more products launching. Negative means the category cooled. Neither is inherently good or bad. A mature category with fewer but better launches is often healthier than one flooding the market with clones.
Launch volume drops but engagement per product rises. Fewer builders entering, but the ones that do find a more receptive audience. That's an opportunity signal. We flag it when we see it.
We report what happened. We don't predict. Five years of data shows patterns, but markets surprise people for a living.
Three common reasons. The market consolidated around winners. The technology matured and stopped generating new startups. Or builder attention shifted to adjacent categories. Usually it's a combination.