We've been tracking Data & Analytics since 2021. 473 products indexed. The trajectory tells you where builders are investing and where the market sees opportunity.
Below: launch volume by year, engagement patterns by quarter, and the products that defined each period.
Market Direction
The Data & Analytics category has been steady over the past 6 years of tracked data. Total launches went from 2 in 2021 to 16 in 2026.
Average engagement ratio across all Data & Analytics launches: 0.29. Products above that line tend to solve a specific, painful problem. Products below it often entered a crowded space without clear differentiation.
Peak Activity
Data & Analytics peaked in 2023 with 148 launches. That was 3 years ago. The decline since then could signal market consolidation, saturation, or attention shifting to adjacent categories.
Engagement Quality
Average engagement per product has risen from 0.26 in 2021 to 0.32 in 2026. That upward trend means the community is spending more time with each new launch. Either the products are getting better, or the audience is getting more selective. Probably both.
Strongest Quarter
The highest-performing quarter was Q2 2024, with an average interest score of 259 across 33 launches. Atlas.co led that quarter.