Five years of Data & Analytics launch data. Volume, engagement, and the products that stood out.
We've been tracking Data & Analytics since 2021. 473 products indexed. The trajectory tells you where builders are investing and where the market sees opportunity.
Below: launch volume by year, engagement patterns by quarter, and the products that defined each period.
| Quarter | Launches | Avg Interest Score | Top Product |
|---|---|---|---|
| Q1 2026 | 15 | 193 | Supaboard |
| Q2 2026 | 1 | 83 | Tictable |
| Q1 2025 | 27 | 192 | Naoma |
| Q2 2025 | 28 | 132 | Ideabrowser.com |
| Q3 2025 | 30 | 137 | GoodsFox |
| Q4 2025 | 19 | 133 | nao |
| Q1 2024 | 27 | 183 | Peaka |
| Q2 2024 | 33 | 259 | Atlas.co |
| Q3 2024 | 41 | 162 | Airbook 2.0 |
| Q4 2024 | 21 | 166 | DataMonkey |
| Q1 2023 | 20 | 119 | Rayst |
| Q2 2023 | 43 | 147 | PDF.ai |
| Q3 2023 | 48 | 149 | Notionlytics |
| Q4 2023 | 37 | 201 | Dashboards by Equals |
| Q1 2022 | 10 | 101 | Zenforms |
| Q2 2022 | 24 | 134 | Superblocks |
The Data & Analytics category has been steady over the past 6 years of tracked data. Total launches went from 2 in 2021 to 16 in 2026.
Average engagement ratio across all Data & Analytics launches: 0.29. Products above that line tend to solve a specific, painful problem. Products below it often entered a crowded space without clear differentiation.
Data & Analytics peaked in 2023 with 148 launches. That was 3 years ago. The decline since then could signal market consolidation, saturation, or attention shifting to adjacent categories.
Average engagement per product has risen from 0.26 in 2021 to 0.32 in 2026. That upward trend means the community is spending more time with each new launch. Either the products are getting better, or the audience is getting more selective. Probably both.
The highest-performing quarter was Q2 2024, with an average interest score of 259 across 33 launches. Atlas.co led that quarter.
424 B2B launches (89%) vs 49 B2C (11%) across the full Data & Analytics dataset. Data & Analytics is heavily B2B. The products here target teams, companies, and professional workflows.
2021: 2 launches. Average interest: 117. Average engagement: 0.26. Top launch: QuickQuery - NoSQL database manager (141 interest).
2022: 81 launches (+3950% vs 2021). Average interest: 126. Average engagement: 0.28. Top launch: Phyllo (439 interest).
2023: 148 launches (+83% vs 2022). Average interest: 157. Average engagement: 0.25. Top launch: Notionlytics (806 interest).
2024: 122 launches (-18% vs 2023). Average interest: 194. Average engagement: 0.31. Top launch: Atlas.co (976 interest).
2025: 104 launches (-15% vs 2024). Average interest: 149. Average engagement: 0.31. Top launch: Naoma (766 interest).
2026: 16 launches (-85% vs 2025). Average interest: 186. Average engagement: 0.32. Top launch: Supaboard (718 interest).
Current year launches compared to the same period last year. Positive means more products launching. Negative means the category cooled. Neither is inherently good or bad. A mature category with fewer but better launches is often healthier than one flooding the market with clones.
Launch volume drops but engagement per product rises. Fewer builders entering, but the ones that do find a more receptive audience. That's an opportunity signal. We flag it when we see it.
We report what happened. We don't predict. Five years of data shows patterns, but markets surprise people for a living.
Three common reasons. The market consolidated around winners. The technology matured and stopped generating new startups. Or builder attention shifted to adjacent categories. Usually it's a combination.
Volume without engagement is saturation. Engagement without volume is opportunity. Check which one you're looking at.
Sum of all interest scores in the quarter divided by number of products. Simple average. We don't weight by category or product age.
Depends on what's declining. If volume drops but engagement rises, the market is maturing. That's often good for existing players. If both drop, the category may be dying. The quarterly breakdown on each page tells you which pattern you're seeing.