117 Design templates products tracked since 2021. The engagement data is more interesting than the volume data. Categories where engagement rises while volume drops are the ones with the most opportunity.
Five years of Design templates launch data. Volume, engagement, and the products that stood out.
117 Design templates products tracked since 2021. The engagement data is more interesting than the volume data. Categories where engagement rises while volume drops are the ones with the most opportunity.
| Quarter | Launches | Avg Interest Score | Top Product |
|---|---|---|---|
| Q1 2025 | 1 | 46 | AppMockUp Studio |
| Q2 2025 | 4 | 22 | Feelix |
| Q3 2025 | 4 | 26 | Revenuee |
| Q4 2025 | 3 | 48 | Wauld |
| Q1 2024 | 7 | 130 | Free SaaS Site Kit for Framer and Figma |
| Q2 2024 | 6 | 176 | Atomize |
| Q3 2024 | 12 | 97 | Practical UI - Figma Design System |
| Q4 2024 | 5 | 21 | Reframer |
| Q1 2023 | 9 | 144 | Curated Design |
| Q2 2023 | 11 | 181 | Indie Design Kit |
| Q3 2023 | 15 | 123 | Canva Mockup Templates |
| Q4 2023 | 18 | 111 | Social Media Figma Library |
| Q1 2022 | 1 | 217 | Studio by Sticker Mule |
| Q2 2022 | 7 | 207 | Coming Soon Kit |
| Q3 2022 | 8 | 149 | Tailwind UI Templates |
| Q4 2022 | 6 | 111 | TeleportHQ |
The Design templates category has been cooling over the past 4 years of tracked data. Total launches went from 22 in 2022 to 12 in 2025.
Average engagement ratio across all Design templates launches: 0.30. Products above that line tend to solve a specific, painful problem. Products below it often entered a crowded space without clear differentiation.
Design templates peaked in 2023 with 53 launches. That was 2 years ago. The decline since then could signal market consolidation, saturation, or attention shifting to adjacent categories.
Average engagement per product has risen from 0.22 in 2022 to 0.45 in 2025. That upward trend means the community is spending more time with each new launch. Either the products are getting better, or the audience is getting more selective. Probably both.
The highest-performing quarter was Q1 2022, with an average interest score of 217 across 1 launches. Studio by Sticker Mule led that quarter.
Launch volume drops but engagement per product rises. Fewer builders entering, but the ones that do find a more receptive audience. That's an opportunity signal. We flag it when we see it.
We report what happened. We don't predict. Five years of data shows patterns, but markets surprise people for a living.
Three common reasons. The market consolidated around winners. The technology matured and stopped generating new startups. Or builder attention shifted to adjacent categories. Usually it's a combination.
Volume without engagement is saturation. Engagement without volume is opportunity. Check which one you're looking at.
Sum of all interest scores in the quarter divided by number of products. Simple average. We don't weight by category or product age.
Depends on what's declining. If volume drops but engagement rises, the market is maturing. That's often good for existing players. If both drop, the category may be dying. The quarterly breakdown on each page tells you which pattern you're seeing.
At least three. Two data points is a line, not a trend. We have five years of data for most categories, which is enough to distinguish real shifts from noise.