3033 Design Tools launches in five years. That's enough data to see real patterns. The numbers below show whether this category is growing, who's winning, and where the gaps are.
Five years of Design Tools launch data. Volume, engagement, and the products that stood out.
3033 Design Tools launches in five years. That's enough data to see real patterns. The numbers below show whether this category is growing, who's winning, and where the gaps are.
| Quarter | Launches | Avg Interest Score | Top Product |
|---|---|---|---|
| Q1 2026 | 105 | 136 | Stitch 2.0 by Google |
| Q2 2026 | 6 | 88 | Shotwell |
| Q1 2025 | 120 | 147 | 21st.dev |
| Q2 2025 | 165 | 170 | Chronicle: Cursor for Slides |
| Q3 2025 | 130 | 145 | Snapdeck |
| Q4 2025 | 99 | 155 | Flask |
| Q1 2024 | 164 | 188 | Typeframes |
| Q2 2024 | 108 | 237 | Wegic |
| Q3 2024 | 135 | 178 | Mobbin 2.0 |
| Q4 2024 | 82 | 177 | bolt.new |
| Q1 2023 | 192 | 147 | Jitter 1.0 |
| Q2 2023 | 193 | 157 | Framer AI |
| Q3 2023 | 236 | 145 | Lottielab |
| Q4 2023 | 211 | 159 | Pitch 2.0 |
| Q1 2022 | 150 | 172 | Spline Beta |
| Q2 2022 | 112 | 152 | Untitled UI Icons |
The Design Tools category has been cooling over the past 6 years of tracked data. Total launches went from 544 in 2021 to 111 in 2026.
Average engagement ratio across all Design Tools launches: 0.24. Products above that line tend to solve a specific, painful problem. Products below it often entered a crowded space without clear differentiation.
Design Tools peaked in 2023 with 832 launches. That was 3 years ago. The decline since then could signal market consolidation, saturation, or attention shifting to adjacent categories.
Average engagement per product has risen from 0.20 in 2021 to 0.25 in 2026. That upward trend means the community is spending more time with each new launch. Either the products are getting better, or the audience is getting more selective. Probably both.
The highest-performing quarter was Q2 2024, with an average interest score of 237 across 108 launches. Wegic led that quarter.
2262 B2B launches (74%) vs 771 B2C (26%) across the full Design Tools dataset. Design Tools leans B2B, but a meaningful share of products target individual users.
2021: 544 launches. Average interest: 179. Average engagement: 0.20. Top launch: Softr 2.0 (1,121 interest).
2022: 543 launches (-0% vs 2021). Average interest: 164. Average engagement: 0.22. Top launch: Xnapper (1,494 interest).
2023: 832 launches (+53% vs 2022). Average interest: 152. Average engagement: 0.22. Top launch: Framer AI (1,511 interest).
2024: 489 launches (-41% vs 2023). Average interest: 194. Average engagement: 0.28. Top launch: Mobbin 2.0 (1,679 interest).
2025: 514 launches (+5% vs 2024). Average interest: 155. Average engagement: 0.32. Top launch: Chronicle: Cursor for Slides (1,240 interest).
2026: 111 launches (-78% vs 2025). Average interest: 133. Average engagement: 0.25. Top launch: Stitch 2.0 by Google (830 interest).
Three common reasons. The market consolidated around winners. The technology matured and stopped generating new startups. Or builder attention shifted to adjacent categories. Usually it's a combination.
Volume without engagement is saturation. Engagement without volume is opportunity. Check which one you're looking at.
Sum of all interest scores in the quarter divided by number of products. Simple average. We don't weight by category or product age.
Depends on what's declining. If volume drops but engagement rises, the market is maturing. That's often good for existing players. If both drop, the category may be dying. The quarterly breakdown on each page tells you which pattern you're seeing.
At least three. Two data points is a line, not a trend. We have five years of data for most categories, which is enough to distinguish real shifts from noise.
Current year launches compared to the same period last year. Positive means more products launching. Negative means the category cooled. Neither is inherently good or bad. A mature category with fewer but better launches is often healthier than one flooding the market with clones.
Launch volume drops but engagement per product rises. Fewer builders entering, but the ones that do find a more receptive audience. That's an opportunity signal. We flag it when we see it.