274 Design launches in five years. That's enough data to see real patterns. The numbers below show whether this category is growing, who's winning, and where the gaps are.
Five years of Design launch data. Volume, engagement, and the products that stood out.
274 Design launches in five years. That's enough data to see real patterns. The numbers below show whether this category is growing, who's winning, and where the gaps are.
| Quarter | Launches | Avg Interest Score | Top Product |
|---|---|---|---|
| Q1 2026 | 5 | 267 | Moda |
| Q1 2025 | 8 | 150 | Outpost |
| Q2 2025 | 9 | 147 | (Not Boring) Camera |
| Q3 2025 | 6 | 105 | Modul |
| Q4 2025 | 7 | 118 | Hot100.ai |
| Q1 2024 | 26 | 165 | Layers |
| Q2 2024 | 11 | 84 | Sixelf |
| Q3 2024 | 10 | 190 | Flowith |
| Q4 2024 | 3 | 38 | Viewport |
| Q1 2023 | 24 | 145 | Dive |
| Q2 2023 | 26 | 110 | OKLCH Color Picker & Converter |
| Q3 2023 | 29 | 159 | 10x Designers |
| Q4 2023 | 33 | 107 | Footer |
| Q1 2022 | 7 | 298 | Amie |
| Q2 2022 | 12 | 169 | Routine Calendar |
| Q3 2022 | 19 | 175 | Play |
The Design category has been cooling over the past 5 years of tracked data. Total launches went from 77 in 2022 to 5 in 2026.
Average engagement ratio across all Design launches: 0.24. Products above that line tend to solve a specific, painful problem. Products below it often entered a crowded space without clear differentiation.
Design peaked in 2023 with 112 launches. That was 3 years ago. The decline since then could signal market consolidation, saturation, or attention shifting to adjacent categories.
Average engagement per product dropped from 0.23 in 2022 to 0.18 in 2026. More products competing for the same attention pool. The community is spread thinner, which makes high-engagement launches more impressive.
The highest-performing quarter was Q1 2022, with an average interest score of 298 across 7 launches. Amie led that quarter.
Three common reasons. The market consolidated around winners. The technology matured and stopped generating new startups. Or builder attention shifted to adjacent categories. Usually it's a combination.
Volume without engagement is saturation. Engagement without volume is opportunity. Check which one you're looking at.
Sum of all interest scores in the quarter divided by number of products. Simple average. We don't weight by category or product age.
Depends on what's declining. If volume drops but engagement rises, the market is maturing. That's often good for existing players. If both drop, the category may be dying. The quarterly breakdown on each page tells you which pattern you're seeing.
At least three. Two data points is a line, not a trend. We have five years of data for most categories, which is enough to distinguish real shifts from noise.
Current year launches compared to the same period last year. Positive means more products launching. Negative means the category cooled. Neither is inherently good or bad. A mature category with fewer but better launches is often healthier than one flooding the market with clones.
Launch volume drops but engagement per product rises. Fewer builders entering, but the ones that do find a more receptive audience. That's an opportunity signal. We flag it when we see it.