The E-Commerce market doesn't publish quarterly earnings. But five years of launch data paints a comparable picture. 932 products, engagement trends, and the names that rose above the noise.
Five years of E-Commerce launch data. Volume, engagement, and the products that stood out.
The E-Commerce market doesn't publish quarterly earnings. But five years of launch data paints a comparable picture. 932 products, engagement trends, and the names that rose above the noise.
| Quarter | Launches | Avg Interest Score | Top Product |
|---|---|---|---|
| Q1 2026 | 22 | 135 | MuleRun |
| Q2 2026 | 2 | 134 | KREV |
| Q1 2025 | 40 | 148 | Supergrid by Depict |
| Q2 2025 | 29 | 77 | BooleanMaths |
| Q3 2025 | 36 | 140 | Your Next Store |
| Q4 2025 | 26 | 60 | Gedd.it |
| Q1 2024 | 62 | 151 | Convertixo for E-commerce |
| Q2 2024 | 47 | 114 | Storeez.app |
| Q3 2024 | 48 | 156 | Polar |
| Q4 2024 | 44 | 211 | Stackfix |
| Q1 2023 | 58 | 143 | aasaan |
| Q2 2023 | 70 | 126 | Moda |
| Q3 2023 | 83 | 134 | Marketsy.ai |
| Q4 2023 | 65 | 153 | AI Landing Page Audit |
| Q1 2022 | 31 | 142 | Medusa |
| Q2 2022 | 23 | 120 | Tydo |
The E-Commerce category has been cooling over the past 6 years of tracked data. Total launches went from 165 in 2021 to 24 in 2026.
Average engagement ratio across all E-Commerce launches: 0.29. Products above that line tend to solve a specific, painful problem. Products below it often entered a crowded space without clear differentiation.
E-Commerce peaked in 2023 with 276 launches. That was 3 years ago. The decline since then could signal market consolidation, saturation, or attention shifting to adjacent categories.
Average engagement per product has risen from 0.24 in 2021 to 0.33 in 2026. That upward trend means the community is spending more time with each new launch. Either the products are getting better, or the audience is getting more selective. Probably both.
The highest-performing quarter was Q4 2024, with an average interest score of 211 across 44 launches. Stackfix led that quarter.
642 B2B launches (68%) vs 290 B2C (32%) across the full E-Commerce dataset. E-Commerce leans B2B, but a meaningful share of products target individual users.
2021: 165 launches. Average interest: 131. Average engagement: 0.24. Top launch: The New Gumroad (775 interest).
2022: 135 launches (-18% vs 2021). Average interest: 119. Average engagement: 0.29. Top launch: Medusa (896 interest).
2023: 276 launches (+104% vs 2022). Average interest: 138. Average engagement: 0.26. Top launch: Moda (784 interest).
2024: 201 launches (-27% vs 2023). Average interest: 157. Average engagement: 0.28. Top launch: Polar (1,171 interest).
2025: 131 launches (-35% vs 2024). Average interest: 113. Average engagement: 0.40. Top launch: Supergrid by Depict (756 interest).
2026: 24 launches (-82% vs 2025). Average interest: 135. Average engagement: 0.33. Top launch: MuleRun (669 interest).
Depends on what's declining. If volume drops but engagement rises, the market is maturing. That's often good for existing players. If both drop, the category may be dying. The quarterly breakdown on each page tells you which pattern you're seeing.
At least three. Two data points is a line, not a trend. We have five years of data for most categories, which is enough to distinguish real shifts from noise.
Current year launches compared to the same period last year. Positive means more products launching. Negative means the category cooled. Neither is inherently good or bad. A mature category with fewer but better launches is often healthier than one flooding the market with clones.
Launch volume drops but engagement per product rises. Fewer builders entering, but the ones that do find a more receptive audience. That's an opportunity signal. We flag it when we see it.
We report what happened. We don't predict. Five years of data shows patterns, but markets surprise people for a living.
Three common reasons. The market consolidated around winners. The technology matured and stopped generating new startups. Or builder attention shifted to adjacent categories. Usually it's a combination.
Volume without engagement is saturation. Engagement without volume is opportunity. Check which one you're looking at.