Five years of Email Marketing launch data. Volume, engagement, and the products that stood out.
We've been tracking Email Marketing since 2021. 376 products indexed. The trajectory tells you where builders are investing and where the market sees opportunity.
Below: launch volume by year, engagement patterns by quarter, and the products that defined each period.
| Quarter | Launches | Avg Interest Score | Top Product |
|---|---|---|---|
| Q1 2026 | 8 | 63 | AutoSend MCP |
| Q2 2026 | 1 | 25 | Sendkit |
| Q1 2025 | 21 | 164 | Stripo Email Design Platform |
| Q2 2025 | 20 | 80 | Primeforge |
| Q3 2025 | 14 | 80 | The New Userlist |
| Q4 2025 | 18 | 114 | Mailmodo AI |
| Q1 2024 | 25 | 196 | waitforit |
| Q2 2024 | 13 | 182 | Warmy.io |
| Q3 2024 | 19 | 158 | BestRegards |
| Q4 2024 | 12 | 383 | Seamailer |
| Q1 2023 | 20 | 156 | Referrals and viral waitlist |
| Q2 2023 | 20 | 155 | Moda |
| Q3 2023 | 34 | 168 | Loops |
| Q4 2023 | 30 | 205 | SyncSignature |
| Q1 2022 | 13 | 182 | Breakcold |
| Q2 2022 | 9 | 128 | Sigmail |
The Email Marketing category has been cooling over the past 6 years of tracked data. Total launches went from 65 in 2021 to 9 in 2026.
Average engagement ratio across all Email Marketing launches: 0.30. Products above that line tend to solve a specific, painful problem. Products below it often entered a crowded space without clear differentiation.
Email Marketing peaked in 2023 with 104 launches. That was 3 years ago. The decline since then could signal market consolidation, saturation, or attention shifting to adjacent categories.
Average engagement per product has risen from 0.25 in 2021 to 0.31 in 2026. That upward trend means the community is spending more time with each new launch. Either the products are getting better, or the audience is getting more selective. Probably both.
The highest-performing quarter was Q4 2024, with an average interest score of 383 across 12 launches. Seamailer led that quarter.
315 B2B launches (83%) vs 61 B2C (17%) across the full Email Marketing dataset. Email Marketing is heavily B2B. The products here target teams, companies, and professional workflows.
2021: 65 launches. Average interest: 141. Average engagement: 0.25. Top launch: Email Timer (430 interest).
2022: 56 launches (-14% vs 2021). Average interest: 148. Average engagement: 0.30. Top launch: Breakcold (526 interest).
2023: 104 launches (+86% vs 2022). Average interest: 174. Average engagement: 0.29. Top launch: Loops (1,535 interest).
2024: 69 launches (-34% vs 2023). Average interest: 215. Average engagement: 0.24. Top launch: Seamailer (863 interest).
2025: 73 launches (+6% vs 2024). Average interest: 113. Average engagement: 0.39. Top launch: Stripo Email Design Platform (776 interest).
2026: 9 launches (-88% vs 2025). Average interest: 58. Average engagement: 0.31. Top launch: AutoSend MCP (190 interest).
Volume without engagement is saturation. Engagement without volume is opportunity. Check which one you're looking at.
Sum of all interest scores in the quarter divided by number of products. Simple average. We don't weight by category or product age.
Depends on what's declining. If volume drops but engagement rises, the market is maturing. That's often good for existing players. If both drop, the category may be dying. The quarterly breakdown on each page tells you which pattern you're seeing.
At least three. Two data points is a line, not a trend. We have five years of data for most categories, which is enough to distinguish real shifts from noise.
Current year launches compared to the same period last year. Positive means more products launching. Negative means the category cooled. Neither is inherently good or bad. A mature category with fewer but better launches is often healthier than one flooding the market with clones.
Launch volume drops but engagement per product rises. Fewer builders entering, but the ones that do find a more receptive audience. That's an opportunity signal. We flag it when we see it.
We report what happened. We don't predict. Five years of data shows patterns, but markets surprise people for a living.