We started tracking Entertainment in 2021 with a handful of launches. Now there are 239 products in the index. The growth curve and engagement data are below.
Five years of Entertainment launch data. Volume, engagement, and the products that stood out.
We started tracking Entertainment in 2021 with a handful of launches. Now there are 239 products in the index. The growth curve and engagement data are below.
| Quarter | Launches | Avg Interest Score | Top Product |
|---|---|---|---|
| Q1 2026 | 8 | 142 | NMTV |
| Q1 2025 | 8 | 90 | Tolan |
| Q2 2025 | 15 | 99 | 404tomb |
| Q3 2025 | 11 | 50 | ZumiGames |
| Q4 2025 | 4 | 70 | Kardy |
| Q1 2024 | 14 | 132 | Photify AI |
| Q2 2024 | 16 | 161 | Worthless |
| Q3 2024 | 20 | 123 | a1.art |
| Q4 2024 | 13 | 96 | Tattoon App |
| Q1 2023 | 16 | 98 | Hear It Fresh |
| Q2 2023 | 18 | 126 | Character AI |
| Q3 2023 | 27 | 135 | ArtHeart.ai |
| Q4 2023 | 22 | 148 | Touring | Explore the world |
| Q1 2022 | 8 | 120 | the flipstory |
| Q2 2022 | 4 | 112 | Lofi FM |
| Q3 2022 | 7 | 97 | Guide for Podcasters |
The Entertainment category has been steady over the past 5 years of tracked data. Total launches went from 47 in 2022 to 8 in 2026.
Average engagement ratio across all Entertainment launches: 0.29. Products above that line tend to solve a specific, painful problem. Products below it often entered a crowded space without clear differentiation.
Entertainment peaked in 2023 with 83 launches. That was 3 years ago. The decline since then could signal market consolidation, saturation, or attention shifting to adjacent categories.
Average engagement per product has risen from 0.25 in 2022 to 0.29 in 2026. That upward trend means the community is spending more time with each new launch. Either the products are getting better, or the audience is getting more selective. Probably both.
The highest-performing quarter was Q2 2024, with an average interest score of 161 across 16 launches. Worthless led that quarter.
111 B2B launches (46%) vs 128 B2C (54%) across the full Entertainment dataset. The split is close to even. Entertainment serves both business buyers and individual users.
2022: 47 launches. Average interest: 99. Average engagement: 0.25. Top launch: Guide for Podcasters (194 interest).
2023: 83 launches (+77% vs 2022). Average interest: 129. Average engagement: 0.21. Top launch: Touring | Explore the world (681 interest).
2024: 63 launches (-24% vs 2023). Average interest: 129. Average engagement: 0.34. Top launch: Photify AI (595 interest).
2025: 38 launches (-40% vs 2024). Average interest: 80. Average engagement: 0.42. Top launch: 404tomb (386 interest).
2026: 8 launches (-79% vs 2025). Average interest: 142. Average engagement: 0.29. Top launch: NMTV (335 interest).
Depends on what's declining. If volume drops but engagement rises, the market is maturing. That's often good for existing players. If both drop, the category may be dying. The quarterly breakdown on each page tells you which pattern you're seeing.
At least three. Two data points is a line, not a trend. We have five years of data for most categories, which is enough to distinguish real shifts from noise.
Current year launches compared to the same period last year. Positive means more products launching. Negative means the category cooled. Neither is inherently good or bad. A mature category with fewer but better launches is often healthier than one flooding the market with clones.
Launch volume drops but engagement per product rises. Fewer builders entering, but the ones that do find a more receptive audience. That's an opportunity signal. We flag it when we see it.
We report what happened. We don't predict. Five years of data shows patterns, but markets surprise people for a living.
Three common reasons. The market consolidated around winners. The technology matured and stopped generating new startups. Or builder attention shifted to adjacent categories. Usually it's a combination.
Volume without engagement is saturation. Engagement without volume is opportunity. Check which one you're looking at.