Five years. 130 Fashion products. Every quarter analyzed. This page tells you whether the category is worth entering, worth investing in, or worth avoiding.
Five years of Fashion launch data. Volume, engagement, and the products that stood out.
Five years. 130 Fashion products. Every quarter analyzed. This page tells you whether the category is worth entering, worth investing in, or worth avoiding.
| Quarter | Launches | Avg Interest Score | Top Product |
|---|---|---|---|
| Q1 2026 | 7 | 78 | Soul 2.0 |
| Q1 2025 | 3 | 32 | dressme |
| Q2 2025 | 10 | 134 | Lookverse.ai |
| Q3 2025 | 7 | 38 | Glowzy |
| Q4 2025 | 2 | 83 | SSENSELESS |
| Q1 2024 | 8 | 85 | Drippy |
| Q2 2024 | 6 | 51 | Outfit.fm |
| Q3 2024 | 6 | 100 | OHMNI |
| Q4 2024 | 8 | 145 | Tattoon App |
| Q1 2023 | 5 | 129 | Deep Agency |
| Q2 2023 | 6 | 117 | HopShop |
| Q3 2023 | 10 | 104 | Cheyn |
| Q4 2023 | 9 | 158 | Pixite.ai |
| Q1 2022 | 4 | 104 | WANTD |
| Q2 2022 | 4 | 68 | Eco-Index by Changing Room |
| Q3 2022 | 4 | 150 | Styletyx |
The Fashion category has been steady over the past 6 years of tracked data. Total launches went from 24 in 2021 to 7 in 2026.
Average engagement ratio across all Fashion launches: 0.33. Products above that line tend to solve a specific, painful problem. Products below it often entered a crowded space without clear differentiation.
Fashion peaked in 2023 with 30 launches. That was 3 years ago. The decline since then could signal market consolidation, saturation, or attention shifting to adjacent categories.
Average engagement per product has risen from 0.21 in 2021 to 0.32 in 2026. That upward trend means the community is spending more time with each new launch. Either the products are getting better, or the audience is getting more selective. Probably both.
The highest-performing quarter was Q4 2023, with an average interest score of 158 across 9 launches. Pixite.ai led that quarter.
70 B2B launches (53%) vs 60 B2C (47%) across the full Fashion dataset. The split is close to even. Fashion serves both business buyers and individual users.
2021: 24 launches. Average interest: 91. Average engagement: 0.21. Top launch: unspun (168 interest).
2022: 19 launches (-21% vs 2021). Average interest: 99. Average engagement: 0.18. Top launch: Styletyx (352 interest).
2023: 30 launches (+58% vs 2022). Average interest: 127. Average engagement: 0.38. Top launch: Deep Agency (351 interest).
2024: 28 launches (-7% vs 2023). Average interest: 98. Average engagement: 0.23. Top launch: Tattoon App (346 interest).
2025: 22 launches (-21% vs 2024). Average interest: 85. Average engagement: 0.62. Top launch: Lookverse.ai (682 interest).
2026: 7 launches (-68% vs 2025). Average interest: 78. Average engagement: 0.32. Top launch: Soul 2.0 (133 interest).
Sum of all interest scores in the quarter divided by number of products. Simple average. We don't weight by category or product age.
Depends on what's declining. If volume drops but engagement rises, the market is maturing. That's often good for existing players. If both drop, the category may be dying. The quarterly breakdown on each page tells you which pattern you're seeing.
At least three. Two data points is a line, not a trend. We have five years of data for most categories, which is enough to distinguish real shifts from noise.
Current year launches compared to the same period last year. Positive means more products launching. Negative means the category cooled. Neither is inherently good or bad. A mature category with fewer but better launches is often healthier than one flooding the market with clones.
Launch volume drops but engagement per product rises. Fewer builders entering, but the ones that do find a more receptive audience. That's an opportunity signal. We flag it when we see it.
We report what happened. We don't predict. Five years of data shows patterns, but markets surprise people for a living.
Three common reasons. The market consolidated around winners. The technology matured and stopped generating new startups. Or builder attention shifted to adjacent categories. Usually it's a combination.