Five years. 116 Fitness products. Every quarter analyzed. This page tells you whether the category is worth entering, worth investing in, or worth avoiding.
Five years of Fitness launch data. Volume, engagement, and the products that stood out.
Five years. 116 Fitness products. Every quarter analyzed. This page tells you whether the category is worth entering, worth investing in, or worth avoiding.
| Quarter | Launches | Avg Interest Score | Top Product |
|---|---|---|---|
| Q1 2026 | 2 | 103 | Ray |
| Q1 2025 | 2 | 64 | OneRack |
| Q2 2025 | 6 | 131 | HYBRD |
| Q3 2025 | 9 | 89 | Just Log |
| Q4 2025 | 2 | 247 | GNGM |
| Q1 2024 | 12 | 118 | GymTracker |
| Q2 2024 | 7 | 109 | OutyPlay |
| Q3 2024 | 3 | 77 | TouchToe |
| Q4 2024 | 4 | 243 | Spurfit 2.0 |
| Q1 2023 | 12 | 119 | HeroFit |
| Q2 2023 | 10 | 82 | Notion Workout Tracker |
| Q3 2023 | 13 | 139 | Steddy |
| Q4 2023 | 14 | 101 | WorkoutPro |
| Q1 2022 | 1 | 165 | Rosita Longevity |
| Q2 2022 | 2 | 92 | Quick High Protein |
| Q3 2022 | 6 | 120 | HOKALI |
The Fitness category has been cooling over the past 5 years of tracked data. Total launches went from 20 in 2022 to 2 in 2026.
Average engagement ratio across all Fitness launches: 0.25. Products above that line tend to solve a specific, painful problem. Products below it often entered a crowded space without clear differentiation.
Fitness peaked in 2023 with 49 launches. That was 3 years ago. The decline since then could signal market consolidation, saturation, or attention shifting to adjacent categories.
Average engagement per product dropped from 0.29 in 2022 to 0.17 in 2026. More products competing for the same attention pool. The community is spread thinner, which makes high-engagement launches more impressive.
The highest-performing quarter was Q4 2025, with an average interest score of 247 across 2 launches. GNGM led that quarter.
25 B2B launches (21%) vs 91 B2C (79%) across the full Fitness dataset. Fitness leans consumer. Most products target individual users rather than teams or companies.
2022: 20 launches. Average interest: 138. Average engagement: 0.29. Top launch: Visualize Habit (457 interest).
2023: 49 launches (+145% vs 2022). Average interest: 112. Average engagement: 0.21. Top launch: HeroFit (515 interest).
2024: 26 launches (-47% vs 2023). Average interest: 130. Average engagement: 0.19. Top launch: Spurfit 2.0 (579 interest).
2025: 19 launches (-27% vs 2024). Average interest: 116. Average engagement: 0.40. Top launch: GNGM (410 interest).
2026: 2 launches (-89% vs 2025). Average interest: 103. Average engagement: 0.17. Top launch: Ray (169 interest).
At least three. Two data points is a line, not a trend. We have five years of data for most categories, which is enough to distinguish real shifts from noise.
Current year launches compared to the same period last year. Positive means more products launching. Negative means the category cooled. Neither is inherently good or bad. A mature category with fewer but better launches is often healthier than one flooding the market with clones.
Launch volume drops but engagement per product rises. Fewer builders entering, but the ones that do find a more receptive audience. That's an opportunity signal. We flag it when we see it.
We report what happened. We don't predict. Five years of data shows patterns, but markets surprise people for a living.
Three common reasons. The market consolidated around winners. The technology matured and stopped generating new startups. Or builder attention shifted to adjacent categories. Usually it's a combination.
Volume without engagement is saturation. Engagement without volume is opportunity. Check which one you're looking at.
Sum of all interest scores in the quarter divided by number of products. Simple average. We don't weight by category or product age.