I've tracked 130 Food & Drink launches since 2021. Volume alone is misleading. A category can have fewer launches but higher engagement per product (maturation) or exploding volume with declining quality (saturation). You need both numbers.
Five years of Food & Drink launch data. Volume, engagement, and the products that stood out.
I've tracked 130 Food & Drink launches since 2021. Volume alone is misleading. A category can have fewer launches but higher engagement per product (maturation) or exploding volume with declining quality (saturation). You need both numbers.
| Quarter | Launches | Avg Interest Score | Top Product |
|---|---|---|---|
| Q1 2026 | 1 | 148 | Zesty by DoorDash |
| Q1 2025 | 6 | 110 | openRCP |
| Q2 2025 | 8 | 72 | Foodee |
| Q3 2025 | 9 | 101 | Wanderboat 2.0 |
| Q4 2025 | 3 | 86 | Brew Great Coffee |
| Q1 2024 | 12 | 106 | meals.chat |
| Q2 2024 | 5 | 146 | Dinners App |
| Q3 2024 | 13 | 94 | Rakun Card - Special Needs Travel |
| Q4 2024 | 5 | 98 | Recipe Roulette |
| Q1 2023 | 10 | 103 | littlecook |
| Q2 2023 | 15 | 86 | Per Diem |
| Q3 2023 | 14 | 97 | Nonna MarIA |
| Q4 2023 | 8 | 141 | Spiritory |
| Q1 2022 | 2 | 88 | tastebase |
| Q2 2022 | 7 | 113 | Manna Cooking |
| Q3 2022 | 5 | 127 | Recipify |
The Food & Drink category has been steady over the past 5 years of tracked data. Total launches went from 21 in 2022 to 1 in 2026.
Average engagement ratio across all Food & Drink launches: 0.31. Products above that line tend to solve a specific, painful problem. Products below it often entered a crowded space without clear differentiation.
Food & Drink peaked in 2023 with 47 launches. That was 3 years ago. The decline since then could signal market consolidation, saturation, or attention shifting to adjacent categories.
Average engagement per product dropped from 0.42 in 2022 to 0.14 in 2026. More products competing for the same attention pool. The community is spread thinner, which makes high-engagement launches more impressive.
The highest-performing quarter was Q1 2026, with an average interest score of 148 across 1 launches. Zesty by DoorDash led that quarter.
At least three. Two data points is a line, not a trend. We have five years of data for most categories, which is enough to distinguish real shifts from noise.
Current year launches compared to the same period last year. Positive means more products launching. Negative means the category cooled. Neither is inherently good or bad. A mature category with fewer but better launches is often healthier than one flooding the market with clones.
Launch volume drops but engagement per product rises. Fewer builders entering, but the ones that do find a more receptive audience. That's an opportunity signal. We flag it when we see it.
We report what happened. We don't predict. Five years of data shows patterns, but markets surprise people for a living.
Three common reasons. The market consolidated around winners. The technology matured and stopped generating new startups. Or builder attention shifted to adjacent categories. Usually it's a combination.
Volume without engagement is saturation. Engagement without volume is opportunity. Check which one you're looking at.
Sum of all interest scores in the quarter divided by number of products. Simple average. We don't weight by category or product age.