Here's the full Freelance market picture. 306 launches indexed, broken down by year, quarter, and engagement metrics. Use this to understand where the category has been and where it's heading.
Five years of Freelance launch data. Volume, engagement, and the products that stood out.
Here's the full Freelance market picture. 306 launches indexed, broken down by year, quarter, and engagement metrics. Use this to understand where the category has been and where it's heading.
| Quarter | Launches | Avg Interest Score | Top Product |
|---|---|---|---|
| Q1 2026 | 13 | 72 | MonoDesk |
| Q1 2025 | 10 | 176 | Fiverr Go |
| Q2 2025 | 10 | 150 | EasyStaff Payroll |
| Q3 2025 | 12 | 127 | Indy AI by Contra |
| Q4 2025 | 8 | 60 | nibi |
| Q1 2024 | 17 | 108 | Team Analytics by CodeMonk.ai |
| Q2 2024 | 15 | 86 | Turnip |
| Q3 2024 | 14 | 70 | enso |
| Q4 2024 | 13 | 69 | Designwhiz |
| Q1 2023 | 22 | 116 | Suprlance |
| Q2 2023 | 19 | 116 | Pangea |
| Q3 2023 | 26 | 102 | ComeUp |
| Q4 2023 | 21 | 135 | Breeew - Create productized services |
| Q1 2022 | 6 | 177 | Pallo |
| Q2 2022 | 12 | 121 | Unicorn Dev - Hire Developers |
| Q3 2022 | 20 | 99 | instaprice |
The Freelance category has been cooling over the past 6 years of tracked data. Total launches went from 46 in 2021 to 13 in 2026.
Average engagement ratio across all Freelance launches: 0.29. Products above that line tend to solve a specific, painful problem. Products below it often entered a crowded space without clear differentiation.
Freelance peaked in 2023 with 88 launches. That was 3 years ago. The decline since then could signal market consolidation, saturation, or attention shifting to adjacent categories.
Average engagement per product has held steady around 0.29 across the full dataset. The audience for Freelance tools is consistent. Engagement doesn't rise or fall with volume, which suggests a stable base of interested users.
The highest-performing quarter was Q1 2022, with an average interest score of 177 across 6 launches. Pallo led that quarter.
229 B2B launches (74%) vs 77 B2C (26%) across the full Freelance dataset. Freelance leans B2B, but a meaningful share of products target individual users.
2021: 46 launches. Average interest: 132. Average engagement: 0.28. Top launch: Crewscale (465 interest).
2022: 60 launches (+30% vs 2021). Average interest: 120. Average engagement: 0.23. Top launch: Pallo (383 interest).
2023: 88 launches (+47% vs 2022). Average interest: 116. Average engagement: 0.26. Top launch: Pangea (549 interest).
2024: 59 launches (-33% vs 2023). Average interest: 85. Average engagement: 0.38. Top launch: enso (317 interest).
2025: 40 launches (-32% vs 2024). Average interest: 132. Average engagement: 0.31. Top launch: Indy AI by Contra (1,061 interest).
2026: 13 launches (-68% vs 2025). Average interest: 72. Average engagement: 0.29. Top launch: MonoDesk (143 interest).
Volume without engagement is saturation. Engagement without volume is opportunity. Check which one you're looking at.
Sum of all interest scores in the quarter divided by number of products. Simple average. We don't weight by category or product age.
Depends on what's declining. If volume drops but engagement rises, the market is maturing. That's often good for existing players. If both drop, the category may be dying. The quarterly breakdown on each page tells you which pattern you're seeing.
At least three. Two data points is a line, not a trend. We have five years of data for most categories, which is enough to distinguish real shifts from noise.
Current year launches compared to the same period last year. Positive means more products launching. Negative means the category cooled. Neither is inherently good or bad. A mature category with fewer but better launches is often healthier than one flooding the market with clones.
Launch volume drops but engagement per product rises. Fewer builders entering, but the ones that do find a more receptive audience. That's an opportunity signal. We flag it when we see it.
We report what happened. We don't predict. Five years of data shows patterns, but markets surprise people for a living.