We've been tracking GitHub since 2021. 1693 products indexed. The trajectory tells you where builders are investing and where the market sees opportunity.
Below: launch volume by year, engagement patterns by quarter, and the products that defined each period.
Market Direction
The GitHub category has been accelerating over the past 6 years of tracked data. Total launches went from 90 in 2021 to 197 in 2026.
Average engagement ratio across all GitHub launches: 0.20. Products above that line tend to solve a specific, painful problem. Products below it often entered a crowded space without clear differentiation.
Peak Activity
GitHub peaked in 2025 with 516 launches. That was 1 year ago. The decline since then could signal market consolidation, saturation, or attention shifting to adjacent categories.
Engagement Quality
Average engagement per product has risen from 0.16 in 2021 to 0.18 in 2026. That upward trend means the community is spending more time with each new launch. Either the products are getting better, or the audience is getting more selective. Probably both.
Strongest Quarter
The highest-performing quarter was Q2 2024, with an average interest score of 203 across 69 launches. Midday led that quarter.
B2B vs B2C Split
1532 B2B launches (90%) vs 161 B2C (10%) across the full GitHub dataset. GitHub is heavily B2B. The products here target teams, companies, and professional workflows.
Year by Year
2021: 90 launches. Average interest: 135. Average engagement: 0.16. Top launch: Automa (584 interest).
2022: 190 launches (+111% vs 2021). Average interest: 122. Average engagement: 0.17. Top launch: Jiffy Reader (502 interest).
2023: 325 launches (+71% vs 2022). Average interest: 135. Average engagement: 0.18. Top launch: DevHunt (942 interest).
2024: 375 launches (+15% vs 2023). Average interest: 181. Average engagement: 0.21. Top launch: Dub.co (1,466 interest).
2025: 516 launches (+38% vs 2024). Average interest: 151. Average engagement: 0.24. Top launch: 21st.dev (1,233 interest).
2026: 197 launches (-62% vs 2025). Average interest: 140. Average engagement: 0.18. Top launch: OpenClaw (818 interest).