I've tracked 409 Growth Hacking launches since 2021. Volume alone is misleading. A category can have fewer launches but higher engagement per product (maturation) or exploding volume with declining quality (saturation). You need both numbers.
Five years of Growth Hacking launch data. Volume, engagement, and the products that stood out.
I've tracked 409 Growth Hacking launches since 2021. Volume alone is misleading. A category can have fewer launches but higher engagement per product (maturation) or exploding volume with declining quality (saturation). You need both numbers.
| Quarter | Launches | Avg Interest Score | Top Product |
|---|---|---|---|
| Q1 2026 | 7 | 216 | Origami.chat |
| Q1 2025 | 17 | 180 | Currents AI |
| Q2 2025 | 15 | 108 | Rumora |
| Q3 2025 | 14 | 90 | Jokr.bar |
| Q4 2025 | 10 | 76 | Press Pitch |
| Q1 2024 | 15 | 198 | Milestone |
| Q2 2024 | 17 | 202 | ReplyBoard |
| Q3 2024 | 24 | 111 | Competitor Analysis |
| Q4 2024 | 11 | 189 | Aimfox |
| Q1 2023 | 20 | 185 | MakerBox Marketing Bundle |
| Q2 2023 | 19 | 103 | Audience Accelerator: GPT-4 Prompts |
| Q3 2023 | 34 | 183 | Product Hunt Workbook |
| Q4 2023 | 24 | 197 | Buska |
| Q1 2022 | 25 | 170 | First 100 Users |
| Q2 2022 | 23 | 190 | Wizen Guides |
| Q3 2022 | 15 | 170 | Marketing Examples by SwipeWell |
The Growth Hacking category has been cooling over the past 6 years of tracked data. Total launches went from 92 in 2021 to 7 in 2026.
Average engagement ratio across all Growth Hacking launches: 0.33. Products above that line tend to solve a specific, painful problem. Products below it often entered a crowded space without clear differentiation.
Growth Hacking peaked in 2023 with 97 launches. That was 3 years ago. The decline since then could signal market consolidation, saturation, or attention shifting to adjacent categories.
Average engagement per product dropped from 0.31 in 2021 to 0.18 in 2026. More products competing for the same attention pool. The community is spread thinner, which makes high-engagement launches more impressive.
The highest-performing quarter was Q1 2026, with an average interest score of 216 across 7 launches. Origami.chat led that quarter.
359 B2B launches (87%) vs 50 B2C (13%) across the full Growth Hacking dataset. Growth Hacking is heavily B2B. The products here target teams, companies, and professional workflows.
2021: 92 launches. Average interest: 160. Average engagement: 0.31. Top launch: Intercom for Startups (989 interest).
2022: 90 launches (-2% vs 2021). Average interest: 169. Average engagement: 0.38. Top launch: First 100 Users (862 interest).
2023: 97 launches (+8% vs 2022). Average interest: 171. Average engagement: 0.25. Top launch: MakerBox Marketing Bundle (679 interest).
2024: 67 launches (-31% vs 2023). Average interest: 166. Average engagement: 0.39. Top launch: Aimfox (1,221 interest).
2025: 56 launches (-16% vs 2024). Average interest: 120. Average engagement: 0.34. Top launch: Currents AI (781 interest).
2026: 7 launches (-88% vs 2025). Average interest: 216. Average engagement: 0.18. Top launch: Origami.chat (503 interest).
Sum of all interest scores in the quarter divided by number of products. Simple average. We don't weight by category or product age.
Depends on what's declining. If volume drops but engagement rises, the market is maturing. That's often good for existing players. If both drop, the category may be dying. The quarterly breakdown on each page tells you which pattern you're seeing.
At least three. Two data points is a line, not a trend. We have five years of data for most categories, which is enough to distinguish real shifts from noise.
Current year launches compared to the same period last year. Positive means more products launching. Negative means the category cooled. Neither is inherently good or bad. A mature category with fewer but better launches is often healthier than one flooding the market with clones.
Launch volume drops but engagement per product rises. Fewer builders entering, but the ones that do find a more receptive audience. That's an opportunity signal. We flag it when we see it.
We report what happened. We don't predict. Five years of data shows patterns, but markets surprise people for a living.
Three common reasons. The market consolidated around winners. The technology matured and stopped generating new startups. Or builder attention shifted to adjacent categories. Usually it's a combination.