We started tracking Growth Hacks in 2021 with a handful of launches. Now there are 129 products in the index. The growth curve and engagement data are below.
Five years of Growth Hacks launch data. Volume, engagement, and the products that stood out.
We started tracking Growth Hacks in 2021 with a handful of launches. Now there are 129 products in the index. The growth curve and engagement data are below.
| Quarter | Launches | Avg Interest Score | Top Product |
|---|---|---|---|
| Q1 2026 | 2 | 79 | Product Front |
| Q1 2025 | 3 | 139 | Reach by Artificial Societies |
| Q2 2025 | 2 | 77 | 3way.Social |
| Q3 2025 | 6 | 56 | Rova Bullpost |
| Q4 2025 | 3 | 26 | Vortex, 10X your k-factor for free. |
| Q1 2024 | 8 | 200 | Quicklisting |
| Q2 2024 | 6 | 85 | Free Blog Post CTA Generator |
| Q3 2024 | 3 | 119 | Mida.so |
| Q4 2024 | 10 | 260 | buzzabout |
| Q1 2023 | 6 | 151 | Referrals and viral waitlist |
| Q2 2023 | 8 | 153 | Dynamo |
| Q3 2023 | 12 | 145 | 200+ Growth Marketing Resources |
| Q4 2023 | 11 | 183 | Bind |
| Q1 2022 | 7 | 327 | Product Hunt Launch Checklist |
| Q2 2022 | 8 | 143 | Twitter Streak |
| Q3 2022 | 9 | 221 | Indie Lottery |
The Growth Hacks category has been cooling over the past 6 years of tracked data. Total launches went from 11 in 2021 to 2 in 2026.
Average engagement ratio across all Growth Hacks launches: 0.35. Products above that line tend to solve a specific, painful problem. Products below it often entered a crowded space without clear differentiation.
Growth Hacks peaked in 2022 with 38 launches. That was 4 years ago. The decline since then could signal market consolidation, saturation, or attention shifting to adjacent categories.
Average engagement per product dropped from 0.83 in 2021 to 0.29 in 2026. More products competing for the same attention pool. The community is spread thinner, which makes high-engagement launches more impressive.
The highest-performing quarter was Q1 2022, with an average interest score of 327 across 7 launches. Product Hunt Launch Checklist led that quarter.
106 B2B launches (82%) vs 23 B2C (18%) across the full Growth Hacks dataset. Growth Hacks is heavily B2B. The products here target teams, companies, and professional workflows.
2021: 11 launches. Average interest: 116. Average engagement: 0.83. Top launch: Build In Public Cheatsheet (217 interest).
2022: 38 launches (+245% vs 2021). Average interest: 191. Average engagement: 0.30. Top launch: Product Hunt Launch Checklist (585 interest).
2023: 37 launches (-3% vs 2022). Average interest: 159. Average engagement: 0.25. Top launch: Bind (410 interest).
2024: 27 launches (-27% vs 2023). Average interest: 188. Average engagement: 0.33. Top launch: buzzabout (1,297 interest).
2025: 14 launches (-48% vs 2024). Average interest: 70. Average engagement: 0.40. Top launch: Reach by Artificial Societies (365 interest).
2026: 2 launches (-86% vs 2025). Average interest: 79. Average engagement: 0.29. Top launch: Product Front (144 interest).
Depends on what's declining. If volume drops but engagement rises, the market is maturing. That's often good for existing players. If both drop, the category may be dying. The quarterly breakdown on each page tells you which pattern you're seeing.
At least three. Two data points is a line, not a trend. We have five years of data for most categories, which is enough to distinguish real shifts from noise.
Current year launches compared to the same period last year. Positive means more products launching. Negative means the category cooled. Neither is inherently good or bad. A mature category with fewer but better launches is often healthier than one flooding the market with clones.
Launch volume drops but engagement per product rises. Fewer builders entering, but the ones that do find a more receptive audience. That's an opportunity signal. We flag it when we see it.
We report what happened. We don't predict. Five years of data shows patterns, but markets surprise people for a living.
Three common reasons. The market consolidated around winners. The technology matured and stopped generating new startups. Or builder attention shifted to adjacent categories. Usually it's a combination.
Volume without engagement is saturation. Engagement without volume is opportunity. Check which one you're looking at.