145 Hardware launches in five years. That's enough data to see real patterns. The numbers below show whether this category is growing, who's winning, and where the gaps are.
Five years of Hardware launch data. Volume, engagement, and the products that stood out.
145 Hardware launches in five years. That's enough data to see real patterns. The numbers below show whether this category is growing, who's winning, and where the gaps are.
| Quarter | Launches | Avg Interest Score | Top Product |
|---|---|---|---|
| Q1 2026 | 5 | 194 | Umbrel Pro |
| Q1 2025 | 3 | 161 | Framework Desktop |
| Q2 2025 | 6 | 157 | DeskHog |
| Q3 2025 | 5 | 160 | Nothing Phone (3) |
| Q4 2025 | 11 | 136 | BizCard |
| Q1 2024 | 11 | 189 | Petcube GPS Tracker |
| Q2 2024 | 8 | 124 | Copilot+ PC |
| Q3 2024 | 8 | 294 | Omi (formerly Friend) |
| Q4 2024 | 8 | 248 | Friend.com |
| Q1 2023 | 4 | 112 | Charcoal Desk |
| Q2 2023 | 4 | 133 | shelf |
| Q3 2023 | 5 | 118 | Project E Ink |
| Q4 2023 | 8 | 85 | Milky Plant |
| Q1 2022 | 4 | 174 | Norm Model B Desk |
| Q2 2022 | 3 | 96 | Amofit S |
| Q3 2022 | 6 | 120 | Lumina Desk |
The Hardware category has been steady over the past 6 years of tracked data. Total launches went from 36 in 2021 to 5 in 2026.
Average engagement ratio across all Hardware launches sits at 0.18. Products above that threshold tend to serve a real, specific need. Products below it often entered a crowded market without sufficient differentiation.
Launch volume drops but engagement per product rises. Fewer builders entering, but the ones that do find a more receptive audience. That's an opportunity signal. We flag it when we see it.
We report what happened. We don't predict. Five years of data shows patterns, but markets surprise people for a living.
Three common reasons. The market consolidated around winners. The technology matured and stopped generating new startups. Or builder attention shifted to adjacent categories. Usually it's a combination.
Volume without engagement is saturation. Engagement without volume is opportunity. Check which one you're looking at.
Sum of all interest scores in the quarter divided by number of products. Simple average. We don't weight by category or product age.