Health & Fitness is one of the most-tracked categories in our index. 1336 products since 2021. The year-over-year data below reveals whether this space is accelerating, plateauing, or cooling off.
Five years of Health & Fitness launch data. Volume, engagement, and the products that stood out.
Health & Fitness is one of the most-tracked categories in our index. 1336 products since 2021. The year-over-year data below reveals whether this space is accelerating, plateauing, or cooling off.
| Quarter | Launches | Avg Interest Score | Top Product |
|---|---|---|---|
| Q1 2026 | 49 | 110 | Mom Clock |
| Q2 2026 | 4 | 137 | Zzzappy |
| Q1 2025 | 62 | 121 | Musa |
| Q2 2025 | 90 | 100 | MoodGallery: Emotions to art |
| Q3 2025 | 82 | 86 | todai |
| Q4 2025 | 55 | 133 | Welltory |
| Q1 2024 | 94 | 131 | Polar Habits |
| Q2 2024 | 56 | 190 | AIWatchfulCompanion |
| Q3 2024 | 83 | 179 | Sugar Free: Food Scanner |
| Q4 2024 | 57 | 214 | Remy AI |
| Q1 2023 | 66 | 122 | Sequoia |
| Q2 2023 | 71 | 89 | Any Distance 4.0: Active Clubs |
| Q3 2023 | 101 | 130 | Deepen |
| Q4 2023 | 88 | 120 | March Health |
| Q1 2022 | 44 | 129 | Othership |
| Q2 2022 | 39 | 105 | Zario |
The Health & Fitness category has been steady over the past 6 years of tracked data. Total launches went from 220 in 2021 to 53 in 2026.
Average engagement ratio across all Health & Fitness launches: 0.28. Products above that line tend to solve a specific, painful problem. Products below it often entered a crowded space without clear differentiation.
Health & Fitness peaked in 2023 with 326 launches. That was 3 years ago. The decline since then could signal market consolidation, saturation, or attention shifting to adjacent categories.
Average engagement per product has risen from 0.22 in 2021 to 0.27 in 2026. That upward trend means the community is spending more time with each new launch. Either the products are getting better, or the audience is getting more selective. Probably both.
The highest-performing quarter was Q4 2024, with an average interest score of 214 across 57 launches. Remy AI led that quarter.
636 B2B launches (47%) vs 700 B2C (53%) across the full Health & Fitness dataset. The split is close to even. Health & Fitness serves both business buyers and individual users.
2021: 220 launches. Average interest: 110. Average engagement: 0.22. Top launch: Kin Habits (465 interest).
2022: 158 launches (-28% vs 2021). Average interest: 116. Average engagement: 0.30. Top launch: Othership (512 interest).
2023: 326 launches (+106% vs 2022). Average interest: 117. Average engagement: 0.22. Top launch: Deepen (839 interest).
2024: 290 launches (-11% vs 2023). Average interest: 173. Average engagement: 0.25. Top launch: Remy AI (2,183 interest).
2025: 289 launches (-0% vs 2024). Average interest: 107. Average engagement: 0.40. Top launch: Musa (1,131 interest).
2026: 53 launches (-82% vs 2025). Average interest: 112. Average engagement: 0.27. Top launch: Mom Clock (724 interest).
Volume without engagement is saturation. Engagement without volume is opportunity. Check which one you're looking at.
Sum of all interest scores in the quarter divided by number of products. Simple average. We don't weight by category or product age.
Depends on what's declining. If volume drops but engagement rises, the market is maturing. That's often good for existing players. If both drop, the category may be dying. The quarterly breakdown on each page tells you which pattern you're seeing.
At least three. Two data points is a line, not a trend. We have five years of data for most categories, which is enough to distinguish real shifts from noise.
Current year launches compared to the same period last year. Positive means more products launching. Negative means the category cooled. Neither is inherently good or bad. A mature category with fewer but better launches is often healthier than one flooding the market with clones.
Launch volume drops but engagement per product rises. Fewer builders entering, but the ones that do find a more receptive audience. That's an opportunity signal. We flag it when we see it.
We report what happened. We don't predict. Five years of data shows patterns, but markets surprise people for a living.