Here's the full Home market picture. 191 launches indexed, broken down by year, quarter, and engagement metrics. Use this to understand where the category has been and where it's heading.
Five years of Home launch data. Volume, engagement, and the products that stood out.
Here's the full Home market picture. 191 launches indexed, broken down by year, quarter, and engagement metrics. Use this to understand where the category has been and where it's heading.
| Quarter | Launches | Avg Interest Score | Top Product |
|---|---|---|---|
| Q1 2026 | 1 | 82 | DwellRecord |
| Q2 2026 | 1 | 113 | Mode AI |
| Q1 2025 | 4 | 86 | Thingy |
| Q2 2025 | 6 | 57 | Handoff AI |
| Q3 2025 | 7 | 90 | Madespace |
| Q4 2025 | 3 | 60 | AppealSeal |
| Q1 2024 | 13 | 87 | Glory Morning |
| Q2 2024 | 9 | 124 | flatx. |
| Q3 2024 | 9 | 89 | Lazy Weather app |
| Q4 2024 | 4 | 119 | eero Outdoor 7 |
| Q1 2023 | 7 | 78 | DecorAI |
| Q2 2023 | 11 | 128 | IACrea |
| Q3 2023 | 12 | 152 | Folderr |
| Q4 2023 | 15 | 111 | ZOYO |
| Q1 2022 | 13 | 96 | Stairs Financial |
| Q2 2022 | 10 | 136 | Spend with Ukraine |
The Home category has been cooling over the past 6 years of tracked data. Total launches went from 43 in 2021 to 2 in 2026.
Average engagement ratio across all Home launches: 0.22. Products above that line tend to solve a specific, painful problem. Products below it often entered a crowded space without clear differentiation.
Home peaked in 2022 with 46 launches. That was 4 years ago. The decline since then could signal market consolidation, saturation, or attention shifting to adjacent categories.
Average engagement per product dropped from 0.21 in 2021 to 0.10 in 2026. More products competing for the same attention pool. The community is spread thinner, which makes high-engagement launches more impressive.
The highest-performing quarter was Q3 2023, with an average interest score of 152 across 12 launches. Folderr led that quarter.
98 B2B launches (51%) vs 93 B2C (49%) across the full Home dataset. The split is close to even. Home serves both business buyers and individual users.
2021: 43 launches. Average interest: 127. Average engagement: 0.21. Top launch: Petcube Bites 2 Lite (434 interest).
2022: 46 launches (+7% vs 2021). Average interest: 106. Average engagement: 0.20. Top launch: Spend with Ukraine (435 interest).
2023: 45 launches (-2% vs 2022). Average interest: 121. Average engagement: 0.18. Top launch: Folderr (361 interest).
2024: 35 launches (-22% vs 2023). Average interest: 100. Average engagement: 0.20. Top launch: Lazy Weather app (232 interest).
2025: 20 launches (-43% vs 2024). Average interest: 75. Average engagement: 0.39. Top launch: Madespace (259 interest).
2026: 2 launches (-90% vs 2025). Average interest: 97. Average engagement: 0.10. Top launch: Mode AI (113 interest).
Volume without engagement is saturation. Engagement without volume is opportunity. Check which one you're looking at.
Sum of all interest scores in the quarter divided by number of products. Simple average. We don't weight by category or product age.
Depends on what's declining. If volume drops but engagement rises, the market is maturing. That's often good for existing players. If both drop, the category may be dying. The quarterly breakdown on each page tells you which pattern you're seeing.
At least three. Two data points is a line, not a trend. We have five years of data for most categories, which is enough to distinguish real shifts from noise.
Current year launches compared to the same period last year. Positive means more products launching. Negative means the category cooled. Neither is inherently good or bad. A mature category with fewer but better launches is often healthier than one flooding the market with clones.
Launch volume drops but engagement per product rises. Fewer builders entering, but the ones that do find a more receptive audience. That's an opportunity signal. We flag it when we see it.
We report what happened. We don't predict. Five years of data shows patterns, but markets surprise people for a living.