The Influencer marketing launch landscape has shifted every year since 2021. 133 products indexed. Below, we break it down by volume, engagement, and the individual products that mattered most.
Five years of Influencer marketing launch data. Volume, engagement, and the products that stood out.
The Influencer marketing launch landscape has shifted every year since 2021. 133 products indexed. Below, we break it down by volume, engagement, and the individual products that mattered most.
| Quarter | Launches | Avg Interest Score | Top Product |
|---|---|---|---|
| Q1 2026 | 3 | 30 | Fika |
| Q2 2026 | 2 | 131 | Surf Social Websites |
| Q1 2025 | 9 | 203 | Aha |
| Q2 2025 | 10 | 32 | Draftly |
| Q3 2025 | 12 | 158 | Scrumball |
| Q4 2025 | 7 | 114 | 1stCollab |
| Q1 2024 | 6 | 220 | Favikon Chrome extension |
| Q2 2024 | 8 | 288 | Ivee |
| Q3 2024 | 5 | 153 | Letz DM |
| Q4 2024 | 9 | 97 | Secret Recipes |
| Q1 2023 | 6 | 273 | Moonio |
| Q2 2023 | 10 | 96 | PromoteYourAI |
| Q3 2023 | 16 | 181 | Momento AI |
| Q4 2023 | 10 | 123 | BoostBot |
| Q1 2022 | 2 | 161 | B2B Heaven |
| Q2 2022 | 3 | 114 | Feedlink |
The Influencer marketing category has been steady over the past 5 years of tracked data. Total launches went from 20 in 2022 to 5 in 2026.
Average engagement ratio across all Influencer marketing launches: 0.31. Products above that line tend to solve a specific, painful problem. Products below it often entered a crowded space without clear differentiation.
Influencer marketing peaked in 2023 with 42 launches. That was 3 years ago. The decline since then could signal market consolidation, saturation, or attention shifting to adjacent categories.
Average engagement per product has held steady around 0.31 across the full dataset. The audience for Influencer marketing tools is consistent. Engagement doesn't rise or fall with volume, which suggests a stable base of interested users.
The highest-performing quarter was Q2 2024, with an average interest score of 288 across 8 launches. Ivee led that quarter.
93 B2B launches (69%) vs 40 B2C (31%) across the full Influencer marketing dataset. Influencer marketing leans B2B, but a meaningful share of products target individual users.
2022: 20 launches. Average interest: 101. Average engagement: 0.28. Top launch: B2B Heaven (215 interest).
2023: 42 launches (+110% vs 2022). Average interest: 160. Average engagement: 0.26. Top launch: Moonio (596 interest).
2024: 28 launches (-33% vs 2023). Average interest: 188. Average engagement: 0.22. Top launch: Ivee (1,082 interest).
2025: 38 launches (+36% vs 2024). Average interest: 128. Average engagement: 0.44. Top launch: Aha (1,193 interest).
2026: 5 launches (-87% vs 2025). Average interest: 70. Average engagement: 0.26. Top launch: Surf Social Websites (232 interest).
Three common reasons. The market consolidated around winners. The technology matured and stopped generating new startups. Or builder attention shifted to adjacent categories. Usually it's a combination.
Volume without engagement is saturation. Engagement without volume is opportunity. Check which one you're looking at.
Sum of all interest scores in the quarter divided by number of products. Simple average. We don't weight by category or product age.
Depends on what's declining. If volume drops but engagement rises, the market is maturing. That's often good for existing players. If both drop, the category may be dying. The quarterly breakdown on each page tells you which pattern you're seeing.
At least three. Two data points is a line, not a trend. We have five years of data for most categories, which is enough to distinguish real shifts from noise.
Current year launches compared to the same period last year. Positive means more products launching. Negative means the category cooled. Neither is inherently good or bad. A mature category with fewer but better launches is often healthier than one flooding the market with clones.
Launch volume drops but engagement per product rises. Fewer builders entering, but the ones that do find a more receptive audience. That's an opportunity signal. We flag it when we see it.