154 Internet of Things launches in five years. That's enough data to see real patterns. The numbers below show whether this category is growing, who's winning, and where the gaps are.
Five years of Internet of Things launch data. Volume, engagement, and the products that stood out.
154 Internet of Things launches in five years. That's enough data to see real patterns. The numbers below show whether this category is growing, who's winning, and where the gaps are.
| Quarter | Launches | Avg Interest Score | Top Product |
|---|---|---|---|
| Q1 2026 | 2 | 13 | Meddle |
| Q1 2025 | 7 | 115 | Mochii |
| Q2 2025 | 4 | 69 | aloSIM |
| Q3 2025 | 3 | 106 | AbleMouse |
| Q4 2025 | 2 | 12 | Holesail.io |
| Q1 2024 | 9 | 102 | Text Humanizer |
| Q2 2024 | 6 | 82 | The E-Paper Smart Display |
| Q3 2024 | 4 | 117 | Narrify AI |
| Q4 2024 | 4 | 107 | The Login Game |
| Q1 2023 | 8 | 75 | Total.js Flow |
| Q2 2023 | 14 | 118 | MonitUp AI Time Tracker |
| Q3 2023 | 6 | 107 | Netmaker |
| Q4 2023 | 14 | 130 | Buska |
| Q1 2022 | 7 | 103 | Computer Museum |
| Q2 2022 | 2 | 100 | Legends Solar |
| Q3 2022 | 4 | 97 | System.css |
The Internet of Things category has been cooling over the past 6 years of tracked data. Total launches went from 52 in 2021 to 2 in 2026.
Average engagement ratio across all Internet of Things launches: 0.25. Products above that line tend to solve a specific, painful problem. Products below it often entered a crowded space without clear differentiation.
Internet of Things peaked in 2021 with 52 launches. That was 5 years ago. The decline since then could signal market consolidation, saturation, or attention shifting to adjacent categories.
Average engagement per product has risen from 0.20 in 2021 to 0.58 in 2026. That upward trend means the community is spending more time with each new launch. Either the products are getting better, or the audience is getting more selective. Probably both.
The highest-performing quarter was Q4 2023, with an average interest score of 130 across 14 launches. Buska led that quarter.
117 B2B launches (75%) vs 37 B2C (25%) across the full Internet of Things dataset. Internet of Things leans B2B, but a meaningful share of products target individual users.
2021: 52 launches. Average interest: 94. Average engagement: 0.20. Top launch: Petcube Bites 2 Lite (434 interest).
2022: 19 launches (-63% vs 2021). Average interest: 89. Average engagement: 0.23. Top launch: Computer Museum (194 interest).
2023: 42 launches (+121% vs 2022). Average interest: 112. Average engagement: 0.25. Top launch: Buska (546 interest).
2024: 23 launches (-45% vs 2023). Average interest: 100. Average engagement: 0.29. Top launch: Text Humanizer (207 interest).
2025: 16 launches (-30% vs 2024). Average interest: 89. Average engagement: 0.36. Top launch: AbleMouse (182 interest).
2026: 2 launches (-88% vs 2025). Average interest: 13. Average engagement: 0.58. Top launch: Meddle (13 interest).
Launch volume dropped 88% year-over-year, but average engagement per product rose by 62%. Fewer builders are entering Internet of Things, but the ones that do are finding a more receptive audience. That's a textbook market gap signal.
Sum of all interest scores in the quarter divided by number of products. Simple average. We don't weight by category or product age.
Depends on what's declining. If volume drops but engagement rises, the market is maturing. That's often good for existing players. If both drop, the category may be dying. The quarterly breakdown on each page tells you which pattern you're seeing.
At least three. Two data points is a line, not a trend. We have five years of data for most categories, which is enough to distinguish real shifts from noise.
Current year launches compared to the same period last year. Positive means more products launching. Negative means the category cooled. Neither is inherently good or bad. A mature category with fewer but better launches is often healthier than one flooding the market with clones.
Launch volume drops but engagement per product rises. Fewer builders entering, but the ones that do find a more receptive audience. That's an opportunity signal. We flag it when we see it.
We report what happened. We don't predict. Five years of data shows patterns, but markets surprise people for a living.
Three common reasons. The market consolidated around winners. The technology matured and stopped generating new startups. Or builder attention shifted to adjacent categories. Usually it's a combination.