We started tracking Investing in 2021 with a handful of launches. Now there are 505 products in the index. The growth curve and engagement data are below.
Five years of Investing launch data. Volume, engagement, and the products that stood out.
We started tracking Investing in 2021 with a handful of launches. Now there are 505 products in the index. The growth curve and engagement data are below.
| Quarter | Launches | Avg Interest Score | Top Product |
|---|---|---|---|
| Q1 2026 | 13 | 131 | Minara |
| Q2 2026 | 2 | 63 | FindThem |
| Q1 2025 | 15 | 144 | Sagehood |
| Q2 2025 | 24 | 93 | Generated Assets |
| Q3 2025 | 17 | 93 | alphaAI Capital |
| Q4 2025 | 13 | 96 | Chatter |
| Q1 2024 | 27 | 187 | REI Litics |
| Q2 2024 | 29 | 166 | Plenty |
| Q3 2024 | 24 | 83 | Hiive50 |
| Q4 2024 | 8 | 125 | Revv Invest |
| Q1 2023 | 31 | 127 | VC Sheet |
| Q2 2023 | 39 | 108 | Tordess |
| Q3 2023 | 36 | 138 | Quido |
| Q4 2023 | 43 | 147 | Flowlie |
| Q1 2022 | 20 | 128 | Fundraising Kit |
| Q2 2022 | 22 | 108 | Jika.io |
The Investing category has been cooling over the past 6 years of tracked data. Total launches went from 101 in 2021 to 15 in 2026.
Average engagement ratio across all Investing launches: 0.29. Products above that line tend to solve a specific, painful problem. Products below it often entered a crowded space without clear differentiation.
Investing peaked in 2023 with 149 launches. That was 3 years ago. The decline since then could signal market consolidation, saturation, or attention shifting to adjacent categories.
Average engagement per product has risen from 0.23 in 2021 to 0.28 in 2026. That upward trend means the community is spending more time with each new launch. Either the products are getting better, or the audience is getting more selective. Probably both.
The highest-performing quarter was Q1 2024, with an average interest score of 187 across 27 launches. REI Litics led that quarter.
352 B2B launches (69%) vs 153 B2C (31%) across the full Investing dataset. Investing leans B2B, but a meaningful share of products target individual users.
2021: 101 launches. Average interest: 144. Average engagement: 0.23. Top launch: Micro Invest (646 interest).
2022: 83 launches (-18% vs 2021). Average interest: 120. Average engagement: 0.26. Top launch: Fundraising Kit (432 interest).
2023: 149 launches (+80% vs 2022). Average interest: 130. Average engagement: 0.24. Top launch: Flowlie (545 interest).
2024: 88 launches (-41% vs 2023). Average interest: 146. Average engagement: 0.43. Top launch: Plenty (792 interest).
2025: 69 launches (-22% vs 2024). Average interest: 105. Average engagement: 0.35. Top launch: Sagehood (642 interest).
2026: 15 launches (-78% vs 2025). Average interest: 122. Average engagement: 0.28. Top launch: Minara (481 interest).
Volume without engagement is saturation. Engagement without volume is opportunity. Check which one you're looking at.
Sum of all interest scores in the quarter divided by number of products. Simple average. We don't weight by category or product age.
Depends on what's declining. If volume drops but engagement rises, the market is maturing. That's often good for existing players. If both drop, the category may be dying. The quarterly breakdown on each page tells you which pattern you're seeing.
At least three. Two data points is a line, not a trend. We have five years of data for most categories, which is enough to distinguish real shifts from noise.
Current year launches compared to the same period last year. Positive means more products launching. Negative means the category cooled. Neither is inherently good or bad. A mature category with fewer but better launches is often healthier than one flooding the market with clones.
Launch volume drops but engagement per product rises. Fewer builders entering, but the ones that do find a more receptive audience. That's an opportunity signal. We flag it when we see it.
We report what happened. We don't predict. Five years of data shows patterns, but markets surprise people for a living.