Here's the full Lifestyle market picture. 285 launches indexed, broken down by year, quarter, and engagement metrics. Use this to understand where the category has been and where it's heading.
Five years of Lifestyle launch data. Volume, engagement, and the products that stood out.
Here's the full Lifestyle market picture. 285 launches indexed, broken down by year, quarter, and engagement metrics. Use this to understand where the category has been and where it's heading.
| Quarter | Launches | Avg Interest Score | Top Product |
|---|---|---|---|
| Q1 2026 | 18 | 114 | Joodle |
| Q1 2025 | 17 | 163 | HabitGo |
| Q2 2025 | 27 | 107 | Peek |
| Q3 2025 | 12 | 103 | Macaron AI |
| Q4 2025 | 16 | 157 | PawChamp |
| Q1 2024 | 16 | 112 | HappyWishlist |
| Q2 2024 | 18 | 127 | Lettre.app |
| Q3 2024 | 22 | 141 | moimoi |
| Q4 2024 | 14 | 232 | Lookie AI |
| Q1 2023 | 16 | 97 | OpnSouls |
| Q2 2023 | 23 | 102 | TastyPlan |
| Q3 2023 | 26 | 129 | Rainbow AI |
| Q4 2023 | 19 | 102 | HappinessPal |
| Q1 2022 | 4 | 98 | Style Space |
| Q2 2022 | 13 | 135 | Spend with Ukraine |
| Q3 2022 | 8 | 99 | Stoic Mornings |
The Lifestyle category has been steady over the past 5 years of tracked data. Total launches went from 41 in 2022 to 18 in 2026.
Average engagement ratio across all Lifestyle launches sits at 0.27. Products above that threshold tend to serve a real, specific need. Products below it often entered a crowded market without sufficient differentiation.
Volume without engagement is saturation. Engagement without volume is opportunity. Check which one you're looking at.
Sum of all interest scores in the quarter divided by number of products. Simple average. We don't weight by category or product age.
Depends on what's declining. If volume drops but engagement rises, the market is maturing. That's often good for existing players. If both drop, the category may be dying. The quarterly breakdown on each page tells you which pattern you're seeing.
At least three. Two data points is a line, not a trend. We have five years of data for most categories, which is enough to distinguish real shifts from noise.
Current year launches compared to the same period last year. Positive means more products launching. Negative means the category cooled. Neither is inherently good or bad. A mature category with fewer but better launches is often healthier than one flooding the market with clones.