Here's the full Lifestyle market picture. 285 launches indexed, broken down by year, quarter, and engagement metrics. Use this to understand where the category has been and where it's heading.
Five years of Lifestyle launch data. Volume, engagement, and the products that stood out.
Here's the full Lifestyle market picture. 285 launches indexed, broken down by year, quarter, and engagement metrics. Use this to understand where the category has been and where it's heading.
| Quarter | Launches | Avg Interest Score | Top Product |
|---|---|---|---|
| Q1 2026 | 18 | 114 | Joodle |
| Q1 2025 | 17 | 163 | HabitGo |
| Q2 2025 | 27 | 107 | Peek |
| Q3 2025 | 12 | 103 | Macaron AI |
| Q4 2025 | 16 | 157 | PawChamp |
| Q1 2024 | 16 | 112 | HappyWishlist |
| Q2 2024 | 18 | 127 | Lettre.app |
| Q3 2024 | 22 | 141 | moimoi |
| Q4 2024 | 14 | 232 | Lookie AI |
| Q1 2023 | 16 | 97 | OpnSouls |
| Q2 2023 | 23 | 102 | TastyPlan |
| Q3 2023 | 26 | 129 | Rainbow AI |
| Q4 2023 | 19 | 102 | HappinessPal |
| Q1 2022 | 4 | 98 | Style Space |
| Q2 2022 | 13 | 135 | Spend with Ukraine |
| Q3 2022 | 8 | 99 | Stoic Mornings |
The Lifestyle category has been steady over the past 5 years of tracked data. Total launches went from 41 in 2022 to 18 in 2026.
Average engagement ratio across all Lifestyle launches: 0.27. Products above that line tend to solve a specific, painful problem. Products below it often entered a crowded space without clear differentiation.
Lifestyle peaked in 2023 with 84 launches. That was 3 years ago. The decline since then could signal market consolidation, saturation, or attention shifting to adjacent categories.
Average engagement per product has risen from 0.17 in 2022 to 0.29 in 2026. That upward trend means the community is spending more time with each new launch. Either the products are getting better, or the audience is getting more selective. Probably both.
The highest-performing quarter was Q4 2024, with an average interest score of 232 across 14 launches. Lookie AI led that quarter.
151 B2B launches (52%) vs 134 B2C (48%) across the full Lifestyle dataset. The split is close to even. Lifestyle serves both business buyers and individual users.
2022: 41 launches. Average interest: 101. Average engagement: 0.17. Top launch: Spend with Ukraine (435 interest).
2023: 84 launches (+105% vs 2022). Average interest: 109. Average engagement: 0.22. Top launch: Rainbow AI (605 interest).
2024: 70 launches (-17% vs 2023). Average interest: 149. Average engagement: 0.31. Top launch: Lookie AI (701 interest).
2025: 72 launches (+3% vs 2024). Average interest: 131. Average engagement: 0.35. Top launch: Peek (824 interest).
2026: 18 launches (-75% vs 2025). Average interest: 114. Average engagement: 0.29. Top launch: Joodle (425 interest).
Volume without engagement is saturation. Engagement without volume is opportunity. Check which one you're looking at.
Sum of all interest scores in the quarter divided by number of products. Simple average. We don't weight by category or product age.
Depends on what's declining. If volume drops but engagement rises, the market is maturing. That's often good for existing players. If both drop, the category may be dying. The quarterly breakdown on each page tells you which pattern you're seeing.
At least three. Two data points is a line, not a trend. We have five years of data for most categories, which is enough to distinguish real shifts from noise.
Current year launches compared to the same period last year. Positive means more products launching. Negative means the category cooled. Neither is inherently good or bad. A mature category with fewer but better launches is often healthier than one flooding the market with clones.
Launch volume drops but engagement per product rises. Fewer builders entering, but the ones that do find a more receptive audience. That's an opportunity signal. We flag it when we see it.
We report what happened. We don't predict. Five years of data shows patterns, but markets surprise people for a living.