We started tracking Marketing automation in 2021 with a handful of launches. Now there are 257 products in the index. The growth curve and engagement data are below.
Five years of Marketing automation launch data. Volume, engagement, and the products that stood out.
We started tracking Marketing automation in 2021 with a handful of launches. Now there are 257 products in the index. The growth curve and engagement data are below.
| Quarter | Launches | Avg Interest Score | Top Product |
|---|---|---|---|
| Q1 2026 | 19 | 126 | Starnus |
| Q2 2026 | 2 | 19 | Sendkit |
| Q1 2025 | 20 | 197 | agent.ai |
| Q2 2025 | 16 | 140 | AgentX 2.0 |
| Q3 2025 | 26 | 121 | Company Dataset |
| Q4 2025 | 20 | 121 | The Brief |
| Q1 2024 | 11 | 164 | Stimch |
| Q2 2024 | 6 | 275 | Ivee |
| Q3 2024 | 23 | 227 | Zixflow Marketing |
| Q4 2024 | 16 | 363 | Superchat |
| Q1 2023 | 13 | 143 | Whalesync |
| Q2 2023 | 15 | 148 | Taglayer |
| Q3 2023 | 21 | 169 | RoboResponseAI |
| Q4 2023 | 18 | 193 | AI Content Genie |
| Q1 2022 | 2 | 778 | Bardeen |
| Q2 2022 | 7 | 129 | The Notion Automation Hub |
The Marketing automation category has been accelerating over the past 6 years of tracked data. Total launches went from 1 in 2021 to 21 in 2026.
Average engagement ratio across all Marketing automation launches: 0.39. Products above that line tend to solve a specific, painful problem. Products below it often entered a crowded space without clear differentiation.
Marketing automation peaked in 2025 with 82 launches. That was 1 year ago. The decline since then could signal market consolidation, saturation, or attention shifting to adjacent categories.
Average engagement per product has risen from 0.17 in 2021 to 0.43 in 2026. That upward trend means the community is spending more time with each new launch. Either the products are getting better, or the audience is getting more selective. Probably both.
The highest-performing quarter was Q1 2022, with an average interest score of 778 across 2 launches. Bardeen led that quarter.
222 B2B launches (86%) vs 35 B2C (14%) across the full Marketing automation dataset. Marketing automation is heavily B2B. The products here target teams, companies, and professional workflows.
2021: 1 launches. Average interest: 90. Average engagement: 0.17. Top launch: Namejax (90 interest).
2022: 30 launches (+2900% vs 2021). Average interest: 173. Average engagement: 0.40. Top launch: Bardeen (1,263 interest).
2023: 67 launches (+123% vs 2022). Average interest: 166. Average engagement: 0.30. Top launch: AI Content Genie (1,058 interest).
2024: 56 launches (-16% vs 2023). Average interest: 259. Average engagement: 0.49. Top launch: Superchat (1,448 interest).
2025: 82 launches (+46% vs 2024). Average interest: 143. Average engagement: 0.39. Top launch: AgentX 2.0 (683 interest).
2026: 21 launches (-74% vs 2025). Average interest: 116. Average engagement: 0.43. Top launch: Starnus (578 interest).
Volume without engagement is saturation. Engagement without volume is opportunity. Check which one you're looking at.
Sum of all interest scores in the quarter divided by number of products. Simple average. We don't weight by category or product age.
Depends on what's declining. If volume drops but engagement rises, the market is maturing. That's often good for existing players. If both drop, the category may be dying. The quarterly breakdown on each page tells you which pattern you're seeing.
At least three. Two data points is a line, not a trend. We have five years of data for most categories, which is enough to distinguish real shifts from noise.
Current year launches compared to the same period last year. Positive means more products launching. Negative means the category cooled. Neither is inherently good or bad. A mature category with fewer but better launches is often healthier than one flooding the market with clones.
Launch volume drops but engagement per product rises. Fewer builders entering, but the ones that do find a more receptive audience. That's an opportunity signal. We flag it when we see it.
We report what happened. We don't predict. Five years of data shows patterns, but markets surprise people for a living.