4349 Marketing products tracked since 2021. The engagement data is more interesting than the volume data. Categories where engagement rises while volume drops are the ones with the most opportunity.
Five years of Marketing launch data. Volume, engagement, and the products that stood out.
4349 Marketing products tracked since 2021. The engagement data is more interesting than the volume data. Categories where engagement rises while volume drops are the ones with the most opportunity.
| Quarter | Launches | Avg Interest Score | Top Product |
|---|---|---|---|
| Q1 2026 | 166 | 119 | PostSyncer |
| Q2 2026 | 12 | 144 | Influcio |
| Q1 2025 | 220 | 142 | Screen Studio 3.0 |
| Q2 2025 | 222 | 124 | Postiz v2 |
| Q3 2025 | 234 | 110 | VidAU - AI Video |
| Q4 2025 | 148 | 129 | Guideflow |
| Q1 2024 | 275 | 206 | Dub.co |
| Q2 2024 | 206 | 189 | Ivee |
| Q3 2024 | 204 | 161 | Vidsell |
| Q4 2024 | 136 | 162 | Seamailer |
| Q1 2023 | 252 | 153 | Decktopus AI |
| Q2 2023 | 348 | 140 | Sivi AI |
| Q3 2023 | 380 | 153 | STORI AI |
| Q4 2023 | 321 | 181 | AI Content Genie |
| Q1 2022 | 133 | 185 | First 100 Users |
| Q2 2022 | 127 | 144 | The Notion Automation Hub |
The Marketing category has been steady over the past 6 years of tracked data. Total launches went from 628 in 2021 to 178 in 2026.
Average engagement ratio across all Marketing launches: 0.30. Products above that line tend to solve a specific, painful problem. Products below it often entered a crowded space without clear differentiation.
Marketing peaked in 2023 with 1301 launches. That was 3 years ago. The decline since then could signal market consolidation, saturation, or attention shifting to adjacent categories.
Average engagement per product has risen from 0.24 in 2021 to 0.34 in 2026. That upward trend means the community is spending more time with each new launch. Either the products are getting better, or the audience is getting more selective. Probably both.
The highest-performing quarter was Q1 2024, with an average interest score of 206 across 275 launches. Dub.co led that quarter.
4349 B2B launches (100%) vs 0 B2C (0%) across the full Marketing dataset. Marketing is heavily B2B. The products here target teams, companies, and professional workflows.
2021: 628 launches. Average interest: 148. Average engagement: 0.24. Top launch: Tweet Hunter for Twitter (905 interest).
2022: 597 launches (-5% vs 2021). Average interest: 154. Average engagement: 0.30. Top launch: Taplio (1,011 interest).
2023: 1301 launches (+118% vs 2022). Average interest: 156. Average engagement: 0.26. Top launch: STORI AI (1,302 interest).
2024: 821 launches (-37% vs 2023). Average interest: 183. Average engagement: 0.31. Top launch: Dub.co (1,466 interest).
2025: 824 launches (+0% vs 2024). Average interest: 126. Average engagement: 0.42. Top launch: Screen Studio 3.0 (1,828 interest).
2026: 178 launches (-78% vs 2025). Average interest: 121. Average engagement: 0.34. Top launch: PostSyncer (780 interest).
At least three. Two data points is a line, not a trend. We have five years of data for most categories, which is enough to distinguish real shifts from noise.
Current year launches compared to the same period last year. Positive means more products launching. Negative means the category cooled. Neither is inherently good or bad. A mature category with fewer but better launches is often healthier than one flooding the market with clones.
Launch volume drops but engagement per product rises. Fewer builders entering, but the ones that do find a more receptive audience. That's an opportunity signal. We flag it when we see it.
We report what happened. We don't predict. Five years of data shows patterns, but markets surprise people for a living.
Three common reasons. The market consolidated around winners. The technology matured and stopped generating new startups. Or builder attention shifted to adjacent categories. Usually it's a combination.
Volume without engagement is saturation. Engagement without volume is opportunity. Check which one you're looking at.
Sum of all interest scores in the quarter divided by number of products. Simple average. We don't weight by category or product age.