331 Money products tracked since 2021. The engagement data is more interesting than the volume data. Categories where engagement rises while volume drops are the ones with the most opportunity.
Five years of Money launch data. Volume, engagement, and the products that stood out.
331 Money products tracked since 2021. The engagement data is more interesting than the volume data. Categories where engagement rises while volume drops are the ones with the most opportunity.
| Quarter | Launches | Avg Interest Score | Top Product |
|---|---|---|---|
| Q1 2026 | 5 | 46 | Lums |
| Q1 2025 | 17 | 80 | Digits AI Accounting |
| Q2 2025 | 7 | 82 | Software Prices by Vendr |
| Q3 2025 | 11 | 77 | Rollups |
| Q4 2025 | 10 | 53 | Rally Tax |
| Q1 2024 | 20 | 94 | Vendr Bids |
| Q2 2024 | 14 | 128 | nsave |
| Q3 2024 | 12 | 75 | Stop Copycats |
| Q4 2024 | 4 | 59 | Arta Finance |
| Q1 2023 | 11 | 128 | Maybe |
| Q2 2023 | 22 | 92 | IndieEarnr |
| Q3 2023 | 33 | 124 | Free Invoice generator |
| Q4 2023 | 26 | 100 | How Much to Make |
| Q1 2022 | 18 | 125 | Pallo |
| Q2 2022 | 7 | 107 | Google Sheets Ad Booking System |
| Q3 2022 | 18 | 137 | The Hustlers |
The Money category has been cooling over the past 6 years of tracked data. Total launches went from 76 in 2021 to 5 in 2026.
Average engagement ratio across all Money launches sits at 0.29. Products above that threshold tend to serve a real, specific need. Products below it often entered a crowded market without sufficient differentiation.
Three common reasons. The market consolidated around winners. The technology matured and stopped generating new startups. Or builder attention shifted to adjacent categories. Usually it's a combination.
Volume without engagement is saturation. Engagement without volume is opportunity. Check which one you're looking at.
Sum of all interest scores in the quarter divided by number of products. Simple average. We don't weight by category or product age.
Depends on what's declining. If volume drops but engagement rises, the market is maturing. That's often good for existing players. If both drop, the category may be dying. The quarterly breakdown on each page tells you which pattern you're seeing.
At least three. Two data points is a line, not a trend. We have five years of data for most categories, which is enough to distinguish real shifts from noise.