331 Money products tracked since 2021. The engagement data is more interesting than the volume data. Categories where engagement rises while volume drops are the ones with the most opportunity.
Five years of Money launch data. Volume, engagement, and the products that stood out.
331 Money products tracked since 2021. The engagement data is more interesting than the volume data. Categories where engagement rises while volume drops are the ones with the most opportunity.
| Quarter | Launches | Avg Interest Score | Top Product |
|---|---|---|---|
| Q1 2026 | 5 | 46 | Lums |
| Q1 2025 | 17 | 80 | Digits AI Accounting |
| Q2 2025 | 7 | 82 | Software Prices by Vendr |
| Q3 2025 | 11 | 77 | Rollups |
| Q4 2025 | 10 | 53 | Rally Tax |
| Q1 2024 | 20 | 94 | Vendr Bids |
| Q2 2024 | 14 | 128 | nsave |
| Q3 2024 | 12 | 75 | Stop Copycats |
| Q4 2024 | 4 | 59 | Arta Finance |
| Q1 2023 | 11 | 128 | Maybe |
| Q2 2023 | 22 | 92 | IndieEarnr |
| Q3 2023 | 33 | 124 | Free Invoice generator |
| Q4 2023 | 26 | 100 | How Much to Make |
| Q1 2022 | 18 | 125 | Pallo |
| Q2 2022 | 7 | 107 | Google Sheets Ad Booking System |
| Q3 2022 | 18 | 137 | The Hustlers |
The Money category has been cooling over the past 6 years of tracked data. Total launches went from 76 in 2021 to 5 in 2026.
Average engagement ratio across all Money launches: 0.29. Products above that line tend to solve a specific, painful problem. Products below it often entered a crowded space without clear differentiation.
Money peaked in 2023 with 92 launches. That was 3 years ago. The decline since then could signal market consolidation, saturation, or attention shifting to adjacent categories.
Average engagement per product has held steady around 0.29 across the full dataset. The audience for Money tools is consistent. Engagement doesn't rise or fall with volume, which suggests a stable base of interested users.
The highest-performing quarter was Q3 2022, with an average interest score of 137 across 18 launches. The Hustlers led that quarter.
214 B2B launches (64%) vs 117 B2C (36%) across the full Money dataset. Money leans B2B, but a meaningful share of products target individual users.
2021: 76 launches. Average interest: 113. Average engagement: 0.26. Top launch: Zero Balance (311 interest).
2022: 63 launches (-17% vs 2021). Average interest: 117. Average engagement: 0.27. Top launch: The Hustlers (441 interest).
2023: 92 launches (+46% vs 2022). Average interest: 110. Average engagement: 0.24. Top launch: Free Invoice generator (454 interest).
2024: 50 launches (-46% vs 2023). Average interest: 96. Average engagement: 0.33. Top launch: nsave (440 interest).
2025: 45 launches (-10% vs 2024). Average interest: 73. Average engagement: 0.40. Top launch: Digits AI Accounting (398 interest).
2026: 5 launches (-89% vs 2025). Average interest: 46. Average engagement: 0.27. Top launch: Lums (112 interest).
Three common reasons. The market consolidated around winners. The technology matured and stopped generating new startups. Or builder attention shifted to adjacent categories. Usually it's a combination.
Volume without engagement is saturation. Engagement without volume is opportunity. Check which one you're looking at.
Sum of all interest scores in the quarter divided by number of products. Simple average. We don't weight by category or product age.
Depends on what's declining. If volume drops but engagement rises, the market is maturing. That's often good for existing players. If both drop, the category may be dying. The quarterly breakdown on each page tells you which pattern you're seeing.
At least three. Two data points is a line, not a trend. We have five years of data for most categories, which is enough to distinguish real shifts from noise.
Current year launches compared to the same period last year. Positive means more products launching. Negative means the category cooled. Neither is inherently good or bad. A mature category with fewer but better launches is often healthier than one flooding the market with clones.
Launch volume drops but engagement per product rises. Fewer builders entering, but the ones that do find a more receptive audience. That's an opportunity signal. We flag it when we see it.