I've tracked 125 Movies launches since 2021. Volume alone is misleading. A category can have fewer launches but higher engagement per product (maturation) or exploding volume with declining quality (saturation). You need both numbers.
Five years of Movies launch data. Volume, engagement, and the products that stood out.
I've tracked 125 Movies launches since 2021. Volume alone is misleading. A category can have fewer launches but higher engagement per product (maturation) or exploding volume with declining quality (saturation). You need both numbers.
| Quarter | Launches | Avg Interest Score | Top Product |
|---|---|---|---|
| Q1 2026 | 3 | 224 | Elser AI |
| Q1 2025 | 3 | 34 | bubutales |
| Q2 2025 | 5 | 41 | CineMapper |
| Q3 2025 | 5 | 71 | MoviePong |
| Q4 2025 | 2 | 358 | Series Graph |
| Q1 2024 | 10 | 94 | Story.com |
| Q2 2024 | 5 | 92 | PI.FYI by Perfectly Imperfect |
| Q3 2024 | 7 | 244 | Flow Studio |
| Q4 2024 | 3 | 254 | PopShort.Al |
| Q1 2023 | 10 | 106 | Maimovie |
| Q2 2023 | 11 | 110 | Lalamu Studio Demo |
| Q3 2023 | 11 | 97 | Notion Movie Tracker |
| Q4 2023 | 12 | 103 | Taste 2.0 |
| Q1 2022 | 6 | 96 | Moviedle |
| Q2 2022 | 2 | 82 | Girisimzel |
| Q3 2022 | 2 | 103 | MarvelOrder |
The Movies category has been cooling over the past 6 years of tracked data. Total launches went from 23 in 2021 to 3 in 2026.
Average engagement ratio across all Movies launches: 0.23. Products above that line tend to solve a specific, painful problem. Products below it often entered a crowded space without clear differentiation.
Movies peaked in 2023 with 44 launches. That was 3 years ago. The decline since then could signal market consolidation, saturation, or attention shifting to adjacent categories.
Average engagement per product dropped from 0.27 in 2021 to 0.23 in 2026. More products competing for the same attention pool. The community is spread thinner, which makes high-engagement launches more impressive.
The highest-performing quarter was Q4 2025, with an average interest score of 358 across 2 launches. Series Graph led that quarter.
46 B2B launches (36%) vs 79 B2C (64%) across the full Movies dataset. Movies leans consumer. Most products target individual users rather than teams or companies.
2021: 23 launches. Average interest: 105. Average engagement: 0.27. Top launch: Hyperbeam (297 interest).
2022: 15 launches (-35% vs 2021). Average interest: 95. Average engagement: 0.16. Top launch: MarvelOrder (121 interest).
2023: 44 launches (+193% vs 2022). Average interest: 104. Average engagement: 0.17. Top launch: Maimovie (260 interest).
2024: 25 launches (-43% vs 2023). Average interest: 155. Average engagement: 0.25. Top launch: Flow Studio (796 interest).
2025: 15 launches (-40% vs 2024). Average interest: 92. Average engagement: 0.41. Top launch: Series Graph (378 interest).
2026: 3 launches (-80% vs 2025). Average interest: 224. Average engagement: 0.23. Top launch: Elser AI (418 interest).
Launch volume drops but engagement per product rises. Fewer builders entering, but the ones that do find a more receptive audience. That's an opportunity signal. We flag it when we see it.
We report what happened. We don't predict. Five years of data shows patterns, but markets surprise people for a living.
Three common reasons. The market consolidated around winners. The technology matured and stopped generating new startups. Or builder attention shifted to adjacent categories. Usually it's a combination.
Volume without engagement is saturation. Engagement without volume is opportunity. Check which one you're looking at.
Sum of all interest scores in the quarter divided by number of products. Simple average. We don't weight by category or product age.
Depends on what's declining. If volume drops but engagement rises, the market is maturing. That's often good for existing players. If both drop, the category may be dying. The quarterly breakdown on each page tells you which pattern you're seeing.
At least three. Two data points is a line, not a trend. We have five years of data for most categories, which is enough to distinguish real shifts from noise.