Five years. 593 Music products. Every quarter analyzed. This page tells you whether the category is worth entering, worth investing in, or worth avoiding.
Five years of Music launch data. Volume, engagement, and the products that stood out.
Five years. 593 Music products. Every quarter analyzed. This page tells you whether the category is worth entering, worth investing in, or worth avoiding.
| Quarter | Launches | Avg Interest Score | Top Product |
|---|---|---|---|
| Q1 2026 | 22 | 149 | Lyria 3 by Google Deepmind |
| Q1 2025 | 26 | 153 | Beatoven.ai |
| Q2 2025 | 22 | 96 | Udio |
| Q3 2025 | 34 | 105 | Mozart AI |
| Q4 2025 | 20 | 114 | GTA Radio |
| Q1 2024 | 29 | 148 | Spotify Miniplayer |
| Q2 2024 | 28 | 132 | TwoShot |
| Q3 2024 | 29 | 159 | Suno |
| Q4 2024 | 23 | 172 | ACE Studio |
| Q1 2023 | 33 | 98 | Legis Music |
| Q2 2023 | 35 | 96 | Lalamu Studio Demo |
| Q3 2023 | 53 | 122 | MUBR |
| Q4 2023 | 41 | 125 | Suno.ai |
| Q1 2022 | 30 | 118 | Creator Resource Kit |
| Q2 2022 | 23 | 99 | doodooc Music Visualizer |
| Q3 2022 | 23 | 124 | AirPods Pro Second Generation |
The Music category has been cooling over the past 6 years of tracked data. Total launches went from 91 in 2021 to 22 in 2026.
Average engagement ratio across all Music launches: 0.22. Products above that line tend to solve a specific, painful problem. Products below it often entered a crowded space without clear differentiation.
Music peaked in 2023 with 162 launches. That was 3 years ago. The decline since then could signal market consolidation, saturation, or attention shifting to adjacent categories.
Average engagement per product has risen from 0.15 in 2021 to 0.21 in 2026. That upward trend means the community is spending more time with each new launch. Either the products are getting better, or the audience is getting more selective. Probably both.
The highest-performing quarter was Q4 2024, with an average interest score of 172 across 23 launches. ACE Studio led that quarter.
251 B2B launches (42%) vs 342 B2C (58%) across the full Music dataset. The split is close to even. Music serves both business buyers and individual users.
2021: 91 launches. Average interest: 120. Average engagement: 0.15. Top launch: Mubert Render (685 interest).
2022: 107 launches (+18% vs 2021). Average interest: 108. Average engagement: 0.22. Top launch: AirPods Pro Second Generation (517 interest).
2023: 162 launches (+51% vs 2022). Average interest: 112. Average engagement: 0.22. Top launch: Suno.ai (513 interest).
2024: 109 launches (-33% vs 2023). Average interest: 152. Average engagement: 0.18. Top launch: ACE Studio (559 interest).
2025: 102 launches (-6% vs 2024). Average interest: 117. Average engagement: 0.32. Top launch: Beatoven.ai (850 interest).
2026: 22 launches (-78% vs 2025). Average interest: 149. Average engagement: 0.21. Top launch: Lyria 3 by Google Deepmind (421 interest).
Launch volume drops but engagement per product rises. Fewer builders entering, but the ones that do find a more receptive audience. That's an opportunity signal. We flag it when we see it.
We report what happened. We don't predict. Five years of data shows patterns, but markets surprise people for a living.
Three common reasons. The market consolidated around winners. The technology matured and stopped generating new startups. Or builder attention shifted to adjacent categories. Usually it's a combination.
Volume without engagement is saturation. Engagement without volume is opportunity. Check which one you're looking at.
Sum of all interest scores in the quarter divided by number of products. Simple average. We don't weight by category or product age.
Depends on what's declining. If volume drops but engagement rises, the market is maturing. That's often good for existing players. If both drop, the category may be dying. The quarterly breakdown on each page tells you which pattern you're seeing.
At least three. Two data points is a line, not a trend. We have five years of data for most categories, which is enough to distinguish real shifts from noise.