181 NFT launches in five years. That's enough data to see real patterns. The numbers below show whether this category is growing, who's winning, and where the gaps are.
Five years of NFT launch data. Volume, engagement, and the products that stood out.
181 NFT launches in five years. That's enough data to see real patterns. The numbers below show whether this category is growing, who's winning, and where the gaps are.
| Quarter | Launches | Avg Interest Score | Top Product |
|---|---|---|---|
| Q1 2025 | 2 | 57 | OpenNFT - Mobile |
| Q2 2025 | 3 | 122 | LearnPool ISO |
| Q3 2025 | 1 | 19 | Ulys Quest |
| Q4 2025 | 1 | 28 | EMOZ.io |
| Q1 2024 | 1 | 118 | Ozeily |
| Q3 2024 | 3 | 50 | DefiPe |
| Q1 2023 | 20 | 107 | DL3ARN |
| Q2 2023 | 13 | 112 | Tweetbank |
| Q3 2023 | 15 | 113 | Holoframe |
| Q4 2023 | 4 | 121 | eesee |
| Q1 2022 | 9 | 190 | NFT-Inator |
| Q2 2022 | 25 | 112 | Bueno |
| Q3 2022 | 32 | 110 | Sleepagotchi |
| Q4 2022 | 35 | 85 | Revel.xyz |
| Q2 2021 | 2 | 112 | How to NFT |
| Q3 2021 | 10 | 153 | 24 Hours of NFT |
The NFT category has been cooling over the past 5 years of tracked data. Total launches went from 17 in 2021 to 7 in 2025.
Average engagement ratio across all NFT launches: 0.36. Products above that line tend to solve a specific, painful problem. Products below it often entered a crowded space without clear differentiation.
NFT peaked in 2022 with 101 launches. That was 3 years ago. The decline since then could signal market consolidation, saturation, or attention shifting to adjacent categories.
Average engagement per product has risen from 0.17 in 2021 to 0.28 in 2025. That upward trend means the community is spending more time with each new launch. Either the products are getting better, or the audience is getting more selective. Probably both.
The highest-performing quarter was Q1 2022, with an average interest score of 190 across 9 launches. NFT-Inator led that quarter.
52 B2B launches (28%) vs 129 B2C (72%) across the full NFT dataset. NFT leans consumer. Most products target individual users rather than teams or companies.
2021: 17 launches. Average interest: 144. Average engagement: 0.17. Top launch: 24 Hours of NFT (207 interest).
2022: 101 launches (+494% vs 2021). Average interest: 109. Average engagement: 0.35. Top launch: Bueno (335 interest).
2023: 52 launches (-49% vs 2022). Average interest: 111. Average engagement: 0.44. Top launch: Holoframe (296 interest).
2024: 4 launches (-92% vs 2023). Average interest: 67. Average engagement: 0.49. Top launch: Ozeily (118 interest).
2025: 7 launches (+75% vs 2024). Average interest: 75. Average engagement: 0.28. Top launch: LearnPool ISO (240 interest).
At least three. Two data points is a line, not a trend. We have five years of data for most categories, which is enough to distinguish real shifts from noise.
Current year launches compared to the same period last year. Positive means more products launching. Negative means the category cooled. Neither is inherently good or bad. A mature category with fewer but better launches is often healthier than one flooding the market with clones.
Launch volume drops but engagement per product rises. Fewer builders entering, but the ones that do find a more receptive audience. That's an opportunity signal. We flag it when we see it.
We report what happened. We don't predict. Five years of data shows patterns, but markets surprise people for a living.
Three common reasons. The market consolidated around winners. The technology matured and stopped generating new startups. Or builder attention shifted to adjacent categories. Usually it's a combination.
Volume without engagement is saturation. Engagement without volume is opportunity. Check which one you're looking at.
Sum of all interest scores in the quarter divided by number of products. Simple average. We don't weight by category or product age.