181 NFT launches in five years. That's enough data to see real patterns. The numbers below show whether this category is growing, who's winning, and where the gaps are.
Five years of NFT launch data. Volume, engagement, and the products that stood out.
181 NFT launches in five years. That's enough data to see real patterns. The numbers below show whether this category is growing, who's winning, and where the gaps are.
| Quarter | Launches | Avg Interest Score | Top Product |
|---|---|---|---|
| Q1 2025 | 2 | 57 | OpenNFT - Mobile |
| Q2 2025 | 3 | 122 | LearnPool ISO |
| Q3 2025 | 1 | 19 | Ulys Quest |
| Q4 2025 | 1 | 28 | EMOZ.io |
| Q1 2024 | 1 | 118 | Ozeily |
| Q3 2024 | 3 | 50 | DefiPe |
| Q1 2023 | 20 | 107 | DL3ARN |
| Q2 2023 | 13 | 112 | Tweetbank |
| Q3 2023 | 15 | 113 | Holoframe |
| Q4 2023 | 4 | 121 | eesee |
| Q1 2022 | 9 | 190 | NFT-Inator |
| Q2 2022 | 25 | 112 | Bueno |
| Q3 2022 | 32 | 110 | Sleepagotchi |
| Q4 2022 | 35 | 85 | Revel.xyz |
| Q2 2021 | 2 | 112 | How to NFT |
| Q3 2021 | 10 | 153 | 24 Hours of NFT |
The NFT category has been cooling over the past 5 years of tracked data. Total launches went from 17 in 2021 to 7 in 2025.
Average engagement ratio across all NFT launches sits at 0.36. Products above that threshold tend to serve a real, specific need. Products below it often entered a crowded market without sufficient differentiation.
At least three. Two data points is a line, not a trend. We have five years of data for most categories, which is enough to distinguish real shifts from noise.
Current year launches compared to the same period last year. Positive means more products launching. Negative means the category cooled. Neither is inherently good or bad. A mature category with fewer but better launches is often healthier than one flooding the market with clones.
Launch volume drops but engagement per product rises. Fewer builders entering, but the ones that do find a more receptive audience. That's an opportunity signal. We flag it when we see it.
We report what happened. We don't predict. Five years of data shows patterns, but markets surprise people for a living.
Three common reasons. The market consolidated around winners. The technology matured and stopped generating new startups. Or builder attention shifted to adjacent categories. Usually it's a combination.