Five years of Notes launch data. Volume, engagement, and the products that stood out.
We've been tracking Notes since 2021. 461 products indexed. The trajectory tells you where builders are investing and where the market sees opportunity.
Below: launch volume by year, engagement patterns by quarter, and the products that defined each period.
| Quarter | Launches | Avg Interest Score | Top Product |
|---|---|---|---|
| Q1 2026 | 23 | 136 | kuku |
| Q2 2026 | 2 | 97 | Atomic |
| Q1 2025 | 29 | 204 | Tana |
| Q2 2025 | 40 | 157 | Whatting |
| Q3 2025 | 27 | 147 | Integrity |
| Q4 2025 | 25 | 140 | Kraa 1.0 |
| Q1 2024 | 26 | 311 | Flipner AI |
| Q2 2024 | 30 | 220 | Voicenotes |
| Q3 2024 | 26 | 211 | Sunrise |
| Q4 2024 | 9 | 145 | Mindmap.so |
| Q1 2023 | 17 | 88 | ChaturGPT |
| Q2 2023 | 20 | 195 | AudioPen |
| Q3 2023 | 37 | 164 | Lazy |
| Q4 2023 | 30 | 142 | Ideaflow |
| Q1 2022 | 14 | 208 | Supernotes 2 |
| Q2 2022 | 13 | 168 | The Notion Automation Hub |
The Notes category has been steady over the past 6 years of tracked data. Total launches went from 59 in 2021 to 25 in 2026.
Average engagement ratio across all Notes launches: 0.26. Products above that line tend to solve a specific, painful problem. Products below it often entered a crowded space without clear differentiation.
Notes peaked in 2025 with 121 launches. That was 1 year ago. The decline since then could signal market consolidation, saturation, or attention shifting to adjacent categories.
Average engagement per product dropped from 0.23 in 2021 to 0.17 in 2026. More products competing for the same attention pool. The community is spread thinner, which makes high-engagement launches more impressive.
The highest-performing quarter was Q1 2024, with an average interest score of 311 across 26 launches. Flipner AI led that quarter.
376 B2B launches (81%) vs 85 B2C (19%) across the full Notes dataset. Notes is heavily B2B. The products here target teams, companies, and professional workflows.
2021: 59 launches. Average interest: 145. Average engagement: 0.23. Top launch: Infinity Maps (547 interest).
2022: 61 launches (+3% vs 2021). Average interest: 175. Average engagement: 0.28. Top launch: xTiles (950 interest).
2023: 104 launches (+70% vs 2022). Average interest: 151. Average engagement: 0.22. Top launch: Lazy (929 interest).
2024: 91 launches (-12% vs 2023). Average interest: 236. Average engagement: 0.29. Top launch: Flipner AI (1,612 interest).
2025: 121 launches (+33% vs 2024). Average interest: 163. Average engagement: 0.30. Top launch: Tana (1,690 interest).
2026: 25 launches (-79% vs 2025). Average interest: 133. Average engagement: 0.17. Top launch: kuku (558 interest).
We report what happened. We don't predict. Five years of data shows patterns, but markets surprise people for a living.
Three common reasons. The market consolidated around winners. The technology matured and stopped generating new startups. Or builder attention shifted to adjacent categories. Usually it's a combination.
Volume without engagement is saturation. Engagement without volume is opportunity. Check which one you're looking at.
Sum of all interest scores in the quarter divided by number of products. Simple average. We don't weight by category or product age.
Depends on what's declining. If volume drops but engagement rises, the market is maturing. That's often good for existing players. If both drop, the category may be dying. The quarterly breakdown on each page tells you which pattern you're seeing.
At least three. Two data points is a line, not a trend. We have five years of data for most categories, which is enough to distinguish real shifts from noise.
Current year launches compared to the same period last year. Positive means more products launching. Negative means the category cooled. Neither is inherently good or bad. A mature category with fewer but better launches is often healthier than one flooding the market with clones.