The Personal Finance launch landscape has shifted every year since 2021. 281 products indexed. Below, we break it down by volume, engagement, and the individual products that mattered most.
Five years of Personal Finance launch data. Volume, engagement, and the products that stood out.
The Personal Finance launch landscape has shifted every year since 2021. 281 products indexed. Below, we break it down by volume, engagement, and the individual products that mattered most.
| Quarter | Launches | Avg Interest Score | Top Product |
|---|---|---|---|
| Q1 2026 | 8 | 69 | SuperMoney |
| Q1 2025 | 6 | 71 | Bonfire Journey |
| Q2 2025 | 17 | 192 | Peek |
| Q3 2025 | 12 | 83 | My Financé |
| Q4 2025 | 17 | 71 | Amigo AI |
| Q1 2024 | 12 | 111 | Strabo |
| Q2 2024 | 16 | 112 | Tykr Mobile App (iOS and Android) |
| Q3 2024 | 17 | 115 | Aster Key |
| Q4 2024 | 5 | 87 | Arta Finance |
| Q1 2023 | 24 | 129 | Maybe |
| Q2 2023 | 25 | 81 | Fina |
| Q3 2023 | 40 | 122 | Cashews: Ultimate Personal Finance App |
| Q4 2023 | 25 | 103 | DimeOS - The Ultimate Finance Tracker |
| Q1 2022 | 5 | 96 | Habitual Money |
| Q2 2022 | 9 | 106 | HaHa Crypto |
| Q3 2022 | 18 | 105 | ProjectionLab |
The Personal Finance category has been cooling over the past 5 years of tracked data. Total launches went from 57 in 2022 to 8 in 2026.
Average engagement ratio across all Personal Finance launches: 0.31. Products above that line tend to solve a specific, painful problem. Products below it often entered a crowded space without clear differentiation.
Personal Finance peaked in 2023 with 114 launches. That was 3 years ago. The decline since then could signal market consolidation, saturation, or attention shifting to adjacent categories.
Average engagement per product has risen from 0.28 in 2022 to 0.35 in 2026. That upward trend means the community is spending more time with each new launch. Either the products are getting better, or the audience is getting more selective. Probably both.
The highest-performing quarter was Q2 2025, with an average interest score of 192 across 17 launches. Peek led that quarter.
180 B2B launches (64%) vs 101 B2C (36%) across the full Personal Finance dataset. Personal Finance leans B2B, but a meaningful share of products target individual users.
2022: 57 launches. Average interest: 103. Average engagement: 0.28. Top launch: Been (345 interest).
2023: 114 launches (+100% vs 2022). Average interest: 110. Average engagement: 0.24. Top launch: Cashews: Ultimate Personal Finance App (369 interest).
2024: 50 launches (-56% vs 2023). Average interest: 110. Average engagement: 0.34. Top launch: Aster Key (383 interest).
2025: 52 launches (+4% vs 2024). Average interest: 114. Average engagement: 0.44. Top launch: Peek (824 interest).
2026: 8 launches (-85% vs 2025). Average interest: 69. Average engagement: 0.35. Top launch: SuperMoney (193 interest).
Sum of all interest scores in the quarter divided by number of products. Simple average. We don't weight by category or product age.
Depends on what's declining. If volume drops but engagement rises, the market is maturing. That's often good for existing players. If both drop, the category may be dying. The quarterly breakdown on each page tells you which pattern you're seeing.
At least three. Two data points is a line, not a trend. We have five years of data for most categories, which is enough to distinguish real shifts from noise.
Current year launches compared to the same period last year. Positive means more products launching. Negative means the category cooled. Neither is inherently good or bad. A mature category with fewer but better launches is often healthier than one flooding the market with clones.
Launch volume drops but engagement per product rises. Fewer builders entering, but the ones that do find a more receptive audience. That's an opportunity signal. We flag it when we see it.
We report what happened. We don't predict. Five years of data shows patterns, but markets surprise people for a living.
Three common reasons. The market consolidated around winners. The technology matured and stopped generating new startups. Or builder attention shifted to adjacent categories. Usually it's a combination.