Here's the full Pets market picture. 105 launches indexed, broken down by year, quarter, and engagement metrics. Use this to understand where the category has been and where it's heading.
Five years of Pets launch data. Volume, engagement, and the products that stood out.
Here's the full Pets market picture. 105 launches indexed, broken down by year, quarter, and engagement metrics. Use this to understand where the category has been and where it's heading.
| Quarter | Launches | Avg Interest Score | Top Product |
|---|---|---|---|
| Q1 2026 | 1 | 28 | Sitter Rank |
| Q2 2026 | 1 | 127 | Mac Pet |
| Q1 2025 | 5 | 195 | Docko |
| Q2 2025 | 10 | 119 | DogPic |
| Q3 2025 | 8 | 28 | CozyPet |
| Q4 2025 | 4 | 113 | Casio Moflin |
| Q1 2024 | 4 | 336 | Petcube GPS Tracker |
| Q2 2024 | 5 | 109 | Amigos do Miles |
| Q3 2024 | 6 | 166 | Pegada |
| Q4 2024 | 3 | 141 | WoofyClub |
| Q1 2023 | 4 | 79 | Cuteness Score from Veeks |
| Q2 2023 | 6 | 79 | Moggie |
| Q3 2023 | 5 | 116 | FindMyCat |
| Q4 2023 | 8 | 104 | Pawtrait Studio |
| Q1 2022 | 4 | 145 | Gabby |
| Q2 2022 | 2 | 126 | What Human Foods Can Dogs Eat? |
The Pets category has been steady over the past 6 years of tracked data. Total launches went from 16 in 2021 to 2 in 2026.
Average engagement ratio across all Pets launches: 0.28. Products above that line tend to solve a specific, painful problem. Products below it often entered a crowded space without clear differentiation.
Pets peaked in 2025 with 27 launches. That was 1 year ago. The decline since then could signal market consolidation, saturation, or attention shifting to adjacent categories.
Average engagement per product dropped from 0.17 in 2021 to 0.13 in 2026. More products competing for the same attention pool. The community is spread thinner, which makes high-engagement launches more impressive.
The highest-performing quarter was Q1 2024, with an average interest score of 336 across 4 launches. Petcube GPS Tracker led that quarter.
39 B2B launches (37%) vs 66 B2C (63%) across the full Pets dataset. Pets leans consumer. Most products target individual users rather than teams or companies.
2021: 16 launches. Average interest: 107. Average engagement: 0.17. Top launch: Petcube Bites 2 Lite (434 interest).
2022: 19 launches (+19% vs 2021). Average interest: 118. Average engagement: 0.26. Top launch: Woofz (346 interest).
2023: 23 launches (+21% vs 2022). Average interest: 95. Average engagement: 0.14. Top launch: FindMyCat (163 interest).
2024: 18 launches (-22% vs 2023). Average interest: 183. Average engagement: 0.26. Top launch: Petcube GPS Tracker (566 interest).
2025: 27 launches (+50% vs 2024). Average interest: 105. Average engagement: 0.52. Top launch: Docko (294 interest).
2026: 2 launches (-93% vs 2025). Average interest: 77. Average engagement: 0.13. Top launch: Mac Pet (127 interest).
We report what happened. We don't predict. Five years of data shows patterns, but markets surprise people for a living.
Three common reasons. The market consolidated around winners. The technology matured and stopped generating new startups. Or builder attention shifted to adjacent categories. Usually it's a combination.
Volume without engagement is saturation. Engagement without volume is opportunity. Check which one you're looking at.
Sum of all interest scores in the quarter divided by number of products. Simple average. We don't weight by category or product age.
Depends on what's declining. If volume drops but engagement rises, the market is maturing. That's often good for existing players. If both drop, the category may be dying. The quarterly breakdown on each page tells you which pattern you're seeing.
At least three. Two data points is a line, not a trend. We have five years of data for most categories, which is enough to distinguish real shifts from noise.
Current year launches compared to the same period last year. Positive means more products launching. Negative means the category cooled. Neither is inherently good or bad. A mature category with fewer but better launches is often healthier than one flooding the market with clones.