Here's the full Pets market picture. 105 launches indexed, broken down by year, quarter, and engagement metrics. Use this to understand where the category has been and where it's heading.
Five years of Pets launch data. Volume, engagement, and the products that stood out.
Here's the full Pets market picture. 105 launches indexed, broken down by year, quarter, and engagement metrics. Use this to understand where the category has been and where it's heading.
| Quarter | Launches | Avg Interest Score | Top Product |
|---|---|---|---|
| Q1 2026 | 1 | 28 | Sitter Rank |
| Q2 2026 | 1 | 127 | Mac Pet |
| Q1 2025 | 5 | 195 | Docko |
| Q2 2025 | 10 | 119 | DogPic |
| Q3 2025 | 8 | 28 | CozyPet |
| Q4 2025 | 4 | 113 | Casio Moflin |
| Q1 2024 | 4 | 336 | Petcube GPS Tracker |
| Q2 2024 | 5 | 109 | Amigos do Miles |
| Q3 2024 | 6 | 166 | Pegada |
| Q4 2024 | 3 | 141 | WoofyClub |
| Q1 2023 | 4 | 79 | Cuteness Score from Veeks |
| Q2 2023 | 6 | 79 | Moggie |
| Q3 2023 | 5 | 116 | FindMyCat |
| Q4 2023 | 8 | 104 | Pawtrait Studio |
| Q1 2022 | 4 | 145 | Gabby |
| Q2 2022 | 2 | 126 | What Human Foods Can Dogs Eat? |
The Pets category has been steady over the past 6 years of tracked data. Total launches went from 16 in 2021 to 2 in 2026.
Average engagement ratio across all Pets launches sits at 0.28. Products above that threshold tend to serve a real, specific need. Products below it often entered a crowded market without sufficient differentiation.
We report what happened. We don't predict. Five years of data shows patterns, but markets surprise people for a living.
Three common reasons. The market consolidated around winners. The technology matured and stopped generating new startups. Or builder attention shifted to adjacent categories. Usually it's a combination.
Volume without engagement is saturation. Engagement without volume is opportunity. Check which one you're looking at.
Sum of all interest scores in the quarter divided by number of products. Simple average. We don't weight by category or product age.
Depends on what's declining. If volume drops but engagement rises, the market is maturing. That's often good for existing players. If both drop, the category may be dying. The quarterly breakdown on each page tells you which pattern you're seeing.