206 Photo & Video products tracked since 2021. The engagement data is more interesting than the volume data. Categories where engagement rises while volume drops are the ones with the most opportunity.
Five years of Photo & Video launch data. Volume, engagement, and the products that stood out.
206 Photo & Video products tracked since 2021. The engagement data is more interesting than the volume data. Categories where engagement rises while volume drops are the ones with the most opportunity.
| Quarter | Launches | Avg Interest Score | Top Product |
|---|---|---|---|
| Q1 2026 | 18 | 141 | Glam AI |
| Q2 2026 | 1 | 74 | Gyuni Player |
| Q1 2025 | 12 | 257 | JoggAI 2.0: AI Avatar Generator |
| Q2 2025 | 11 | 88 | Spatial Video Editor for Vision Pro |
| Q3 2025 | 10 | 100 | Aiarty Video Enhancer |
| Q4 2025 | 5 | 192 | TimeTuna |
| Q1 2024 | 22 | 229 | Photify AI |
| Q2 2024 | 10 | 128 | VLLO |
| Q3 2024 | 18 | 167 | VideoFast |
| Q4 2024 | 10 | 169 | cobalt |
| Q1 2023 | 9 | 159 | Booltool |
| Q2 2023 | 17 | 100 | Detail Duo |
| Q3 2023 | 19 | 194 | Submagic |
| Q4 2023 | 17 | 147 | FastCut |
| Q1 2022 | 3 | 88 | Themusicase.com |
| Q2 2022 | 5 | 124 | Detail 3 |
The Photo & Video category has been accelerating over the past 5 years of tracked data. Total launches went from 27 in 2022 to 19 in 2026.
Average engagement ratio across all Photo & Video launches: 0.30. Products above that line tend to solve a specific, painful problem. Products below it often entered a crowded space without clear differentiation.
Photo & Video peaked in 2023 with 62 launches. That was 3 years ago. The decline since then could signal market consolidation, saturation, or attention shifting to adjacent categories.
Average engagement per product has risen from 0.24 in 2022 to 0.32 in 2026. That upward trend means the community is spending more time with each new launch. Either the products are getting better, or the audience is getting more selective. Probably both.
The highest-performing quarter was Q1 2025, with an average interest score of 257 across 12 launches. JoggAI 2.0: AI Avatar Generator led that quarter.
114 B2B launches (55%) vs 92 B2C (45%) across the full Photo & Video dataset. The split is close to even. Photo & Video serves both business buyers and individual users.
2022: 27 launches. Average interest: 108. Average engagement: 0.24. Top launch: Detail 3 (285 interest).
2023: 62 launches (+130% vs 2022). Average interest: 150. Average engagement: 0.36. Top launch: Submagic (740 interest).
2024: 60 launches (-3% vs 2023). Average interest: 184. Average engagement: 0.23. Top launch: Photify AI (595 interest).
2025: 38 launches (-37% vs 2024). Average interest: 158. Average engagement: 0.31. Top launch: JoggAI 2.0: AI Avatar Generator (981 interest).
2026: 19 launches (-50% vs 2025). Average interest: 137. Average engagement: 0.32. Top launch: Glam AI (593 interest).
Sum of all interest scores in the quarter divided by number of products. Simple average. We don't weight by category or product age.
Depends on what's declining. If volume drops but engagement rises, the market is maturing. That's often good for existing players. If both drop, the category may be dying. The quarterly breakdown on each page tells you which pattern you're seeing.
At least three. Two data points is a line, not a trend. We have five years of data for most categories, which is enough to distinguish real shifts from noise.
Current year launches compared to the same period last year. Positive means more products launching. Negative means the category cooled. Neither is inherently good or bad. A mature category with fewer but better launches is often healthier than one flooding the market with clones.
Launch volume drops but engagement per product rises. Fewer builders entering, but the ones that do find a more receptive audience. That's an opportunity signal. We flag it when we see it.
We report what happened. We don't predict. Five years of data shows patterns, but markets surprise people for a living.
Three common reasons. The market consolidated around winners. The technology matured and stopped generating new startups. Or builder attention shifted to adjacent categories. Usually it's a combination.